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August 01, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Money Back Guarantee Offered on "Dirty" Domains, Free Chinese Domaining Masterclass Goes Online &  New Domain Extension to be Auctioned Off 

Senior Strategist Bill Hartzer

We've had a busy week making preparations for our trip to  India to cover next week's DomainX conference in Bangalore. As a result I didn't get a chance to share a few  interesting items that came across my desk, so I wanted to do that this weekend before heading overseas Monday. 

For starters, Globe Runner, a digital marketing and SEO agency based in Dallas, unveiled a new product called Verified Domains. Globe Runner Senior Strategist Bill Hartzer told us, "It's the first service that provides background checks and due diligence for domain names. Kind of like a CarFax report for your car, but for domain names. Verified Domains checks out a domain's past and offer a Buy Back  guarantee that the domain name is clean and ready for commerce." 

The dollar amount of the Buy Back guarantee depends on the level of service you choose to use. Hartzer said, "The Verified level gets you over 15 manual reviews of various data points, and includes a $5,000 Buy Back Guarantee. Manual reviews include data points like a Whois History Review, Review of Former Site Topic, Email Blacklist 

Check, Limited Search Engine Reputation Review and DNS Health Check. The Verified Plus level gets you all of the checks included in the Verified level, but includes more data points and a $25,000 Buy Back Guarantee. The Verified Premium level includes the Verified and Verified Plus checks, but also includes more extensive checks of whois data and search engine reputation issues. There are over 45 different manual reviews of various data points done, and it includes a $50,000 Buy Back Guarantee."

You can review pricing for each level and more details on the level of service each provides here. The Buy Back Guarantee essentially says that if Verified Domains verified the domain as being "clean" and ready for commerce, and a problem is found within 30 days of the verification, Verified Domains will buy the domain. "Hartzer said, "For domainers, a report from Verified Domains could be used to "close the deal", giving some assurance to buyers that there aren't any problems with the domain. Adding a report could allow you to ask more for the domain, as it's a Verified Domain. Discounts are available for multiple domains and entire domain portfolios. For resellers, Verified Domains will work with you to integrate into your platform  and provide a referral fee."

On another front, if you were at this year's NamesCon conference in Las Vegas in January you may well have sat in on some or all of the popular Chinese Domain Masterclass sessions presented by TLD Registry during the show. If you didn't get to go to NamesCon, we have some good news for you. TLD Registry is making key portions of that information on the Chinese domain market available to everyone in a series of blog posts at ChineseLandrush.com. The first post in the series, covering numeric domains, went up this week. 

Mitch Watkins, the Partners Program Manager at TLD Registry told us, "This blog series is an extended effort to educate western domainers and also to lead them to our ChineseLandrush.com site, which offers hundreds of free, premium-sounding Chinese domain suggestions, and to help them confidently 

invest in these domains with the knowledge they will have received from the blog series." If  you are interested in selling domains to the Chinese market the information is very helpful and you can't beat the price!

Last but not least, new TLDs are being released almost every week and while registering names in new extensions has become commonplace, seeing an entire new extension being put up for public sale doesn't happen every day. So, it will be interesting to see what the TLD .Versicherung (the German word for insurance) will go for when  RightoftheDot, LLC in cooperation with Heritage Auctions (HA.com) conducts an ascending clock auction sale of the extension on Wednesday, August 26, 2015 at 10am (U.S. Eastern time). 

Those interested in bidding on the TLD must register to bid by filling out the form on http://rotd.com. At that site you can also download a PDF file containing the auction details (in English or German), as well as the list of reserved and premium domain names (which exceeds 10,000 names). An ROTD press release noted, "We believe there is great value in the 

premium lists where insurance agents, companies, affiliates, etc. could have the very best GEO and keyword names in a top industry string." As of this writing there are also over 3,000 domain names registered in the .versicherung at a cost of 99 euros a year.

Each bidder will be required to deposit $100,000 USD in escrow prior to the auction. Once you register, you will be contacted by email with more details and instructions regarding escrow deposit and Terms of Service.

(Posted August 1, 2015) 

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