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August 14, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sales Soar at DomainHoldings, Chinese Domaining Masterclass is in Session & Sedo Set for Giant Show 

While I was away covering the DomainX conference in India last week Domain Holdings released their 2Q-2015 report. As one of the major domain sales platforms (a position amplified when Flippa.com bought DH in late May to bring two key platforms under one umbrella while  keeping their individual brands), I wanted to get the DH results onto the record here. 

For Q2-2015 Domain Holdings report over $6.1 million in sales, a very healthy 29% jump from the previous quarter. That is an average of better than $472,000 a week and Dh said their average sales price is $59,079 (19% higher than in 1Q-2015) which reflects their emphasis on brokering top tier domains. 

The DH report said, "the USA and China remain the largest two markets for Domain Holdings, accounting for 90% of all sales. In Q2 we

continued to see a strong demand for number and acronym domains from the Chinese buyers. Short brandable domains also continue to be on the rise for the Chinese buyers." 

Even though the general economy has been slumping in China recently, DH said they expect demand from domain investors there to remain strong in the current 3rd quarter. You can read the complete Domain Holdings 2Q-2015 Report here

Speaking of China, TLD Registry has published the second article in their highly informative Chinese Domaining Masterclass series of blog posts. Even if you do not follow the Chinese market closely, most of  of you know that numerals can play a major role in determining the popularity of domains sold to Chinese investors. Every numeral has a unique meaning there (beyond its simple numeric value). So, in this this latest installment of the series the number 3 is carefully dissected. The article notes "3 in Chinese is considered “the limit,” “coming to the end of tolerance,” and “trying repeatedly” in old Chinese culture. The first article in the series covered the number 7

The aftermarket has seen a huge influx of Chinese buyers this year, so the more you know about what they value the better your chances are to sell to them.

One other note today - Sedo is gearing up for another edition of the giant (think 32,000 particpants!) dmexco conference coming up September 16-17, 2015 in Sedo's home town - Cologne, Germany. Dmexco, the largest digital marketing conference in Europe. attracts marketers and digital communication professionals from a range of multi-national companies and agencies. 

A Sedo release about dmexco noted, "This collaboration is a way for our registry partners to gain access to end users and multiplier agencies. Dmexco is the perfect opportunity to converge on a unique target audience and share expertise

on domains as well as what’s to come with new gTLDs and the future of the internet. Also with many of our partners being headquartered in North America, this event offers exposure to a vast European industry base of digital marketers."

For the second year in a row, Sedo will be the exclusive domain marketplace participant at dmexco. This year’s exhibition space concept is a Times Square theme using the tagline “On top of the domain world with Sedo.com”.  Sedo is offering Registry and Registrar Partners premium brand placement within large scale multimedia representations of the iconic billboards and other visitor-engaging options. They will also be featuring a play on the New York Stock Exchange ticker with domain names constantly running on a screen throughout the event. 

Sedo said, "Our featured partners include but are not limited to Radix, .CLUB, Donuts, Uniregistry, Minds+Machines and many more - and the space wouldn’t be complete without our signature frozen yogurt bar with “gTLD-infused” toppings. We welcome visitors to join us for a complimentary tasty treat at our booth located in Hall 6- Booth D011. "

If you are interested in attending dmexco you will want to register for your ticket today.  Tickets are free of charge but only until August 17th.  Those who want to learn more about how to get involved with this program should contact Christian Voss, Sedo’s Director of Marketing. Any other questions can be directed to Carolyn Rodon, Sedo PR and Marketing Associate.  

(Posted August 14, 2015)

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