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August 25, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

From Its High Tech MLS Network (that Just Added eNom) to Low Tech T-Shirts Sedo Does What it Takes to Sell Domains

Sedo continues to show they will do whatever it takes to sell domain names. Today the world’s largest domain marketplace announced a major new outlet for the SedoMLS domain distribution network, adding  the leading wholesale domain name registrar, eNom, as a partner. That means domain owners served by eNom and their resellers can now list their premium names for sale on the SedoMLS network, putting those domains in front of the customers of over 650 sales partners, including top registrars around the world. 


Sedo CEO Tobias Flaitz

Matt Overman, VP & GM, Aftermarket and Premium Domains at eNom's parent company, Rightside, said  “eNom’s integration with SedoMLS Premium Fast Transfer network offers our partners a turnkey way to distribute and sell a large and growing inventory of high quality, premium domains from eNom and improves the purchase experience for our mutual customers.”

Sedo CEO Tobias Flaitz added, "In today’s domain market it is challenging to find the perfect name; SedoMLS is our solution to obtaining the best domain name in a simple, approachable way while addressing customer needs. With eNom becoming a part of the SedoMLS global network, customers will increase their likelihood of making a sale and reaching the right end user allowing them to purchase the domain they want."

While Sedo's innovative MLS platform has been around for awhile, the company keeps coming up with the new ways to market high end domains. I saw one I hadn't seen from a major brokerage 

before when I was in India last week covering the DomainX conference in Bangalore. Sedo's International Senior Sales Consultant Frank Tillmanns was also there and I couldn't help noticing the T-shirt Frank wore to lunch.

Yes, becoming a human billboard for Software.com (and a portfolio of other names included in the package - see the back of Frank's shirt below) may be a little bit "low tech" in this day and age, but in front of the right crowd it can be very effective. You have to admire the Sedo broker's willingness to do whatever it takes to find a buyer!

Tillmanns said he is already in negotiations with an interested buyer for the Software.com package. He noted that the seller holds a registered U.S. trademark for Software.com - a name that has been in active use ever since it was registered in 1995. Tillmanns expects the package to go in the high 7-figure range. 

On the downside, if he sells the package this cool T-shirt will suddenly be obsolete! Not to worry though, Frank already has suitable subject matter for another one as Sedo is also brokering Files.com and a related package of domains, including 10 ccTLD variants (the .co.uk, .com.au and .de among them). Tillmanns projects that package will go in the low 7-figure range. If you are interested you can contact him directly (frank.tillmanns at sedo.com) - and if you buy he might even throw in the T-shirt!

(Posted August 18, 2015)  

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