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April 05, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Igloo's New "Brand Stories" Page Tracks How Companies Are Using the Top Tier Domains They Purchased

Popular domain brokerage company Igloo.com has just given their website a nice refresh that includes an interesting new page devoted to Brand Stories. It currently features capsule reports on more than two dozen companies that have purchased high end domain names through the brokerage - items that detail how the companies are utilizing their newly acquired domain assets.

The domains/websites featured include Jet.com, IG.com, Yoga.com, Turkey.com, Israel.com, Card.com, Pro.com and NewOrleans.com to name just a few. We are obviously talking about some high end Internet real estate here.

Tessa Holcomb
Co-Founder & CEO, Igloo.com

Igloo.com Co-Founder & CEO Tessa Holcomb (who was profiled in our June 2015 Cover Story) told me, "We're really excited about our Brand Stories page because there is nothing we love more than seeing our client's ideas transform into sites/businesses, so we wanted to share some of our favorites and will be adding to this page weekly."

Those on the Igloo.com mailing list also got word about the new feature today in a note that said, "Our success has always been based on our thorough understanding of who are clients, are, how they think, and what matters most to them. In taking the time to find out their stories, we can then use our talents to help them tell that story to the world with the right domain."

"We all agree that the best part of our job is watching a domain we place transform into an impressive site, cool brand, or even a household name.  This is why we have added a Brand Stories page to our website to celebrate the successes of our clients and to inspire others."

To give you just one example of an Igloo Brand Story, here is an excerpt from their entry about the 2013 sale of IG.com: "The London-based international financial trading company IG Group purchased the IG.com domain asset for $4.7 million shortly after consolidating its businesses in the UK under one brand.  IG is now the world’s leading provider of contracts for difference and financial spread betting.  With a team of over 1,000 staff based across five continents, the IG Group is an established member of the FTSE 250 with a market capitalization of £2.9 billion."

"(The seller) Brazil’s third-largest search portal were equally pleased with the deal.  As reported in DN Journal, Andre Chaves, iG CEO and Executive Board member of BRZtech remarked,  “Although we initially had alternate plans for the IG.com domain name, we were extremely satisfied with the final sales price that Mr. Marcus Kocak and Ms. Holcomb were able to broker while ensuring we felt comfortable with the process throughout the negotiation.” 

We don't always hear a lot about what happens after the sale. As Igloo continues to build this new section of their website out, it promises to become a go-to repository for success stories that should be very helpful in showing other corporate leaders how valuable the right domain can be to their enterprises.

(Posted March 31, 2016)

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