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March 21, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Domain Consultant, Investor & Writer Joseph Peterson Joins Epik as Director of Operations

Veteran domain industry branding consultant, investor and writer Joseph Peterson has joined Epik Holdings, Inc. as Director of Operations (Joseph is also a veteran in the original military sense of the word having spent eight years as a Navy submarine officer)! Peterson entered the domain world in 2011 after leaving active duty and had an immediate impact with most first becoming familiar with him through his very well written, thoughtful commentary on industry issues. Initially that came in insightful posts on leading industry blogs, then in 2014 became more formalized when he became a regular contributor at DomainNameWire.com.

At Epik Peterson will oversee process improvements, manage customer relations, coordinate outreach, advise the company and its clients on strategy, and pursue new development initiatives related to naming, online presence, and the domain market.

Peterson said, “What most impresses me about Epik is the team’s readiness to innovate. Here we have a global company with talent spanning Brazil, Europe, and North America; yet they’re surprisingly nimble.  And while most of the domain industry is resting on its laurels, Epik management believes they have a mandate to reshape the entire field.  And why not?  

Joseph Peterson
Director of Operations
Epik Holdings, Inc.

It’s time.  We have emerging markets to bring online, new domain use cases to explore, a longstanding consumer awareness gap to close, and a wealth of digital brands awaiting the right owner. There’s much to be done."

Peterson added, "I’m excited to work once more as part of a team – in particular, to explore new ways to pair names with projects, boost liquidity for domain investors, and broaden participation in the domain market overall. Epik and I were already traveling in the same direction. It just makes sense to get there together.”

Over the past six years in this industry Peterson has been involved in market analysis, branding consultancy, domain portfolio management, buyer-side brokerage, and software projects, in addition to his prolific writing.

Epik CEO Rob Monster

Epik CEO Rob Monster said, “I am beyond delighted to welcome Joseph into the fast-growing Epik team as Director of Operations. This appointment comes during a time of accelerating global growth. I have come to know Joseph as a visionary with a strategic mind, very high attention to detail, a prolific work ethic, and uncompromising personal and professional integrity. I look forward to partnering with Joseph to do amazing things.”  

This announcement arrives on the heels of Epik’s  acquisition of marketplace and auction platform Undeveloped.com earlier this month. Rob Monster was also in the new in February when we told you about his new domain-based project for cities called Smart Web in partnership with DigitalTown and operators of descriptive TLD registries. 

(Posted March 21, 2017) 

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