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July 11, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

BrandIT Acquires Igloo.com to Create a New Corporate Domain Management Dream Team

BrandIT GmbH (BrandIT) a European-based leader in Corporate Domain Name Management specializing in Strategic Domain Consulting, Domain Portfolio Services, Online Brand Protection and Enforcement and Legal in Digital and Igloo.com (Igloo) a Global Domain and Website Brokerage, announced today they have reached an agreement under which BrandIT will acquire Igloo for an undisclosed sum. BrandIT has clients worldwide with offices in Switzerland, the UK, Denmark and Brazil.

Igloo, founded by Dr. Gregg McNair & Tessa Holcomb as Domain Advisors in 2010 before rebranding to Igloo.com in 2013, has been a leading broker of premium domain names and websites known for its discretion, white-glove

service, and proven results. The company’s main focus has been working with clients on their overall brand strategy, educating end-users on the importance of owning the right domains and intellectual property assets, and both divesting of and acquiring high value domains for companies and investors alike. With over $140 million in brokerage transactions, Igloo has made a significant impact in the domain industry by capitalizing on personal relationships, hard work and the dedication of its extraordinary team.  

As part of its expansion plans, BrandIT intends to include Igloo’s online marketplace and the recent roll out of their exclusive Premium Broker Network, both of which the company credits for  increased engagement and financial results.

While the US Market has been in BrandIT’s line of vision for some time now, they have been waiting for the right channel for growth. A joint release about the acquisition noted, "BrandIT and Igloo are two purpose-driven organizations that are well aligned strategically, sharing a strong track record of performance and a deep commitment to delivering the highest level of quality, integrity, innovation and service. This is a perfect match of two companies with complementary skill sets, strengths, values and reputations for delivering superior results. The combination of BrandIT’s and Igloo’s skills, teams and impressive client lists will create a highly differentiated company uniquely positioned to bring a fresh approach to corporate domain services."

BrandIT CEO & Founder, Jesper Knudsen said, “In searching for the right people to bring BrandIT to North America, we couldn’t think of any team better suited for the job. Igloo’s experience with the start-up and VC communities speaks volumes and their reputation, both individually

Jesper Knudsen
BrandIT CEO & Founder

and collectively, is second to none. Amanda Waltz and Tessa Holcomb represent the experience, professionalism, integrity and drive we were looking for. We have no doubt that the new BrandIT North America team will exceed all expectations.”

Amanda Waltz
Igloo.com VP of Sales & Acquisitions

Tessa Holcomb
Igloo.com Co-Founder & CEO

Igloo.com Vice President of Sales & Acquisitions, Amanda Waltz, added, “Becoming part of the impressive BrandIT team makes it possible for us to offer our clients the opportunity to work with a proven leader in brand protection and corporate domain management. Our goal is to respond to the growing intellectual property needs of companies today with the same personalized, concierge service our Igloo clients have become accustomed to.”

Tessa Holcomb, Igloo.com Co-Founder & CEO, said, “The best part of my job has been the privilege of getting to know our clients personally, forging those relationships, and sharing in the excitement as their businesses grow. I’m excited to bring the Domain Advisors vision full circle by working with our clients to secure, manage and protect their brands. We have great respect for the BrandIT team and find in them a similarly strong, results-oriented culture that prioritizes execution and long-term value creation. We look forward to this next chapter and accelerating BrandIT’s growth in North America.”

(Posted June 1, 2017)

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