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August 17, 2017

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Radix Steps Up Promotion of Their New gTLDs with Web Design Contest Offering $30,000 in Prize Money 

New gTLD registry operator Radix continues to come up with new ways to promote the nine new domain extensions they operate. Already known for their innovative Startup League program (that I've previously written about - most recently in June) Radix has just rolled out another initiative - a global web design contest called F3.space - with $30,000 in prize money up for grabs. 

Web designers, developers and existing customers are invited to submit their website built on any of the gTLDs operated by Radix: .ONLINE, .TECH, .SPACE, .STORE, .PRESS, .SITE, .WEBSITE, .HOST and .FUN. The contest will have weekly and monthly winners, chosen based on public votes as well as evaluation by a panel of  judges. Radix expects the contest to engage existing new TLD users while also promoting usage of new TLDs in the web design community. 

Sandeep Ramchandani
Radix VP and Business Head

Sandeep Ramchandani, Radix VP and Business Head, said,  “We are already actively working with the global startup community through the Startup League and with tech programmers through numerous hackathons and now -  with F3.space - we are focusing specifically on the web design community. To make this initiative even bigger, Radix will also work with Registrars and invite their customers to participate in the contest."

The judges selected for the F3.space Contest are Chad Borlase (Group Creative Director, SapientRazorfish, Toronto), Laura Müller (UX Lead, MetaDesign, Berlin) and Hakarl Bee (Group Creative Director at  RAPP, New York City).

 The submissions will be evaluated on three criteria – Form, Function and Flair (the inspiration for the contest's F3 name). The competition  is open to anyone who has an existing website on any of Radix’s TLDs, as well as those who have an interest in web  

design, including small and medium sized agencies and freelancers. The contest will be ongoing through March 31, 2018 so there is ample time for designers to build and enter a new site.

Radix said the winning designs will be showcased to an international community of designers, developers and creative thinkers, and users can vote for the designs they like the best.

Last year Radix launched the Startup League, a startup-centric program to encourage the use of new TLDs among new businesses. Today, the League has 100+ startups on board and 50+ partners from the global startup ecosystem. Radix has also been an active supporter of hackathons around the world since 2012. As a result, more than 5,000 hackathon projects have been developed on Radix domains so far. 

(Posted August 17, 2017)

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