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October 30, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DomainSherpa Lives Again! MediaOptions to Resume Production After Buying Site from Michael Cyger 

We haven't seen the last new content at DomainSherpa.com after all! Less than two months ago site Founder Michael Cyger announced he was retiring the popular video-centric  industry resource after six years and 404 video productions. Those were to remain available online but nothing new would be added to the library as Michael moved on to other business interests. That was before Andrew Rosener's well-known domain name brokerage, MediaOptions, stepped in and acquired all assets and intellectual property of the pioneering educational domain media platform from Cyger and his company, WebX.0 Media, in a deal revealed today.

Rosener, who was frequently featured on DomainSherpa, said “The acquisition of DomainSherpa was a natural fit for us. As a frequent contributor on DomainSherpa, I was sad to see it cease operations with Michael Cyger’s retirement from domain publishing. Not only was the platform a lifeline for newcomers and industry stalwarts alike, but it's been a lot of fun too! I learned something new on every show. I’ve heard from many other members of the domain community and there is a real call for the continuity of this industry asset."

Andrew Rosener
(MediaOptions.com Founder)
New Owner of DomainSherpa.com

"DomainSherpa filled a void," Rosener noted. "It added a layer of depth to the domain community, a new approach that hadn’t previously been taken in our industry. In fact, some might say that DomainSherpa helped bridge the gap between the industry and outsiders, be that end users or newcomers, looking to understand and participate in the domain name aftermarket or just better understand the value of a premium domain name for their own business. It brought people together toward a common goal: to improve each of our own businesses and help the industry work toward best practices, which in turn elevates all of us.”

Rosener continued, “In the coming months we plan to kick DomainSherpa back into gear and begin publishing again. Right now our target is to publish our first show in January 2018. Our plan at this stage is to bring back the popular DomainSherpa Review segment first, which is published twice a month. In time we will be adding several new and exciting shows to DomainSherpa, increasing the breadth of content with a focus on actionable information and analysis. We hope to leverage our relationships from within the domain industry and beyond to bring the top experts from domain names and digital media to share insights on best practices and their own successes and failures."

Michael Cyger
DomainSherpa.com Founder

"Michael Cyger did an incredible job and we have big shoes to fill," Rosener acknowledged. "We hope to maintain as many of the current partnerships associated with DomainSherpa as possible and build new relationships with other industry partners. We welcome anyone interested in being associated with the DomainSherpa platform to contact us over the coming weeks as we work toward our re-launch.”

MediaOptions believes the acquisition of DomainSherpa will provide a valuable platform with which to connect not only to the domain community, but also the end user. Educating marketing executives and C-suite executives on the importance and value of domain names is a critical step in the advancement of the domain industry. It is also a way to help guide the conversation as the industry grows and changes with the rapid technology advancements taking place today, like new gTLDs and Blockchain technologies.

Michael Cyger said, "Andrew Rosener was consistently cited by our audience as a favorite interviewee and guest on DomainSherpa because of his expertise, drive and innovation, so I was thrilled that he and the MediaOptions team would take over the tradition of education and continue to grow the industry. With their connections to investors, entrepreneurs and business owners, I have no doubt that the MediaOptions team will continue and build upon DomainSherpa’s tradition of excellence, and I'm excited to see the new shows they produce."

Cyger, who founded and publishes iSixSigma.com, the leading publication for quality and operational excellence in business, was an industry outsider when he introduced DomainSherpa in 2011. The audience was invited to follow him on his journey from “newbie” to “expert,” to learn best practices of every aspect of domain names from industry leaders and experts. During Cyger’s five years of publishing DomainSherpa, he and the platform won multiple industry awards including the coveted TRAFFIC Conference’s Domain Hall of Fame and Best Domain Blog. DNAcademy.com, an online accelerated learning course for domain name investors and an offshoot of DomainSherpa, will remain with Cyger and Web X.0 Media.

MediaOptions (who just launched a revamped website) is a leading domain name broker, specializing in high value domain sales and acquisitions. Since its inception in 2008, MediaOptions has been highly focused on the end user, both in their approach to high value domain sales as well as mission critical and sensitive domain acquisitions.

MediaOptions is responsible for and has participated in the sale of some of the world’s largest and most important domain sales, including the recent acquisition of X.com by Elon Musk. Headquartered in Panama City, Panama, MediaOptions has received multiple industry awards including Domain Broker of the Year, Escrow.com’s Master of Domains and Domain Hall of Fame.

(Posted October 30, 2017)  

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