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Radix Racks Up Nearly $1 Million in 1H-2020 Premium Domain Sales and Rolls Out New Name Spinner Namify

During last week's first ever NamesCon.Online conference, several domain industry companies reported outstanding sales results despite the Covid-19 pandemic. Perhaps, I should say "because of" instead of "despite" the pandemic,  because Covid-19 has driven millions of grounded people online this year, including many business owners looking to establish or strengthen their web presence. 

Radix, a leading operator of new gTLD registries, was among those who who reported extraordinary results. In breaking down how the first six months of this year went for Radix, Karn Jajoo, their Head of Premium Portfolio, noted, "There has been consistent growth in Radix’s premium revenue - both from new registrations and renewals. Premium registrations in the first half of 2020 were 97% higher than in the first half of 2019 and 41% higher than in the second half 2019."  Radix's full 1H-2020 report (.pdf file) shows the company raking in over $971,000 for new premium domain registrations with their top three revenue producing TLDs being .tech, .online and .store

Jajoo said, "While premium registrations and revenue have grown consecutively for five 

Karn Jajoo
Radix Head of Premium Portfolio

quarters since Q2-2019, the global pandemic has led to an unprecedented demand in eCommerce and an accelerated need for web presence as businesses of all kinds continue to move online. This led to a surge in adoption of premium domains in meaningful extensions that are particularly suited for the new normal. For example, premium .store registrations in Q2 2020 were up by 5.5x compared to the same Quarter in 2019."

In another new development at Radix, the company just launched an innovative new name spinning tool called Namify (at Namify.tech) that helps registrants find a memorable domain and matching identifiers for their enterprise. The press release announcing the new service noted, "The name-spinner is aimed at 

solopreneurs, small business owners and startups looking for affordable brand building solutions that include brand name, domain name, social media handles as well as a brand logo. Namify’s algorithm ensures the word pairings are contextual, grammatically correct and logical, adding "It is built on machine learning techniques that improvises on the brand name suggestions overtime based on user behavior." 

Radix CEO Sandeep Ramchandani said, “Radix is focused on engaging and empowering businesses and ideas to build a meaningful presence on the Internet. The first step towards building a successful online brand is getting the name right. We want to help our users with that crucial first step.”

Regarding the inclusion of social media handles with the domain name, Radix pointed to a recent study by Sprout Social, that found 77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not; making it crucial to choose a social handle that is available across multiple platforms; a feature that Namify has integrated into its offering. 

This is Radix’s first ever foray into the brand name-spinner space. Namify is equipped to suggest intuitive brand names and corresponding domain names on all of Radix’s 10 domain extensions that include .tech, .store, .online, .site, .store, .fun, .space, .website, .host, and 

Radix CEO Sandeep Ramchandani

.uno. Namify also suggests availability of social media handles along with offering hundreds of logo options to choose from as a free addon at the end of the domain name purchase. 

(Posted Sept. 14, 2020)

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