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VIPBrokerage Closes Multi-Million Dollar Sale of Christmas.com in One of 20 Biggest Domain Sales Ever Reported 

Christmas was over 7 weeks ago but, at least as far as the domain industry is concerned, the biggest holiday-related news of the year being just came out today (in the article you are reading now). We have learned that Mark Thomas at VIPBrokerage.com completed a $3.15 million sale of Christmas.com in November when the buyer exercised a purchase option that was part of a four-year lease to own agreement. 

The name went to the Buffalo, New York based Gordon Companies, a firm founded in 1977 that has been a long-time leader in importing,

Image from Bigstock

wholesaling and retailing Christmas related merchandise. The company has over 350 employees and occupies over 400,000 square feet of warehouse and distribution space. Gordon has also become a leader in Christmas ecommerce after spending the past 15 years building partnerships with some of the largest marketplaces in the U.S., as well as boutique vendors and retailers.


This is the second time in the past two years that VIPBrokerage has breeched the $3 million barrier with a domain sale. They previously did it with a $3 million sale of California.com in 2019 that wound up being the third biggest sale reported that year. Just last week, they posted another solid sale (Arizona.com at $350,000) that will assure them of two (and likely the top two) spots on our next bi-weekly Top 20 Sales Chart that will come out Wednesday evening (February 17). At the same time, we will update our Year-To-Date Top 100 Sales Chart where Christmas.com will take over the top spot 

currently occupied by GoBet.com at $850,000. (Sales are charted based on when they were first publicly reported, as long as the transaction happened within the past 12 months. If older than that they are placed on the Top 100 Chart in our Domain Sales Archive for the year in which the sale occurred). Also on Wednesday evening, Christmas.com will go into the #18 position on our list of the Top 20 Cash Domain Sales ever reported. Congratulations to Mark on another landmark sale for his company.

While the $3.15 million sale of  Christmas.com will put that name at the top of our YTD Top Domain Sales Chart, strong contenders for the crown are always out there. One of the strongest emerged when GeoCentric Media CEO Fred Mercaldo announced the company has acquired the exclusive brokerage rights for NewYork.com. While New York falls into the geodomain category, it is much more than that. America's largest city is also the nation's capital of finance, travel/tourism, entertainment, fashion and many other fields. 

Gaining representation of that name alone would be a 

Image from Bigstock

feather in anyone's cap but what makes it all the more remarkable is that, at GeoCentric Media, it becomes part of an unparalleled portfolio that includes 14 major .com city/geo domains. This is the full roster:




You can get more details on the portfolio and the individual domains within in it here.

(Posted February 15, 2021)


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