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New Funding & Key Partnership Has CitiesPlanet Poised to Put GeoDomains In Higher Orbit

By Ron Jackson 

CitiesPlanet.com, the world’s first full monetization platform for geodomain brands, has announced both a major capital infusion and a partnership with Tallwave, a firm that describes itself as a "first of its kind “commercializor” known for its ability to take early-stage ventures from ideation all the way to sustainable commercialization."

CitiesPlanet.com expects the additional funding and partnership to allow the company to expand its existing client portfolio of 65 city .com brands to thousands of worldwide geodomains in the coming 24 months concurrent with development of the next generation of CitiesPlanet's City in the Box software



Fred Mercaldo
CitiesPlanet.com Founder

CitiesPlanet.com founder and managing partner Fred Mercaldo (the owner of Scottsdale.com who was profiled in our March 2013 Cover Story) said, “As a whole, the geodomain industry has really not caught up with the monetization techniques of the modern publishing business, however changes in the content, search and advertising realms have really changed the game. With this infusion of both capital and management expertise, we now have the opportunity to build a true publishing business and high volume media company capable of creating a massive asset −a modern platform of disparate geodomains networked together.”

The new funding comes from Jonathan Wechsler, owner of Boom Entertainment and a Scottsdale, Arizona based businessman with interests in healthcare, night clubs, 

restaurants and concerts all over the country, who made a large six-figure investment into CitiesPlanet.com, and will take an active role as a Board member. 

CitiesPlanet believes the Tallwave partnership will give the company the expertise, coordination and resources needed to achieve its vision. Tallwave, a firm founded by former executives from Google, Yahoo!, Microsoft and iCrossing is reportedly disrupting the startup incubator/accelerator marketplace with its new system for building these ventures faster with more success and less risk.

Robert Wallace, Executive Vice President of Venture Services at Tallwave, said “We believe in CitiesPlanet.com.com because of the strength of the team, its role and influence in the industry and the size and nature of the market opportunity its core business addresses. You cannot build this kind of business with WordPress plugins and content feeds. This level of sophistication and functionality requires real corporate infrastructure, capital and technology innovation, which is why it has not been done before now.”

Mercaldo added, “Tallwave is literally a ‘dream team’ of executives that will guide CitiesPlanet.com to the next level. Mr. Wechsler brings not only the capital we need, but energy, enthusiasm, vision and an incredible track record of business success to our company. We are thrilled to announce both of these developments.”

News of the first major expansion of the current CitiesPlanet client base came immediately after the developments above when Mercaldo revealed a major geodomain development deal with Peter Maxymych and Montreal based eMall.ca

Mr. Maxymych, principal of eMall.ca, said "After meeting with both CitiesPlanet and the Tallwave team in Scottsdale last month, I am convinced that they are the most qualified organization to develop eMall.ca’s top brands such as LasVegas.ca, NewYork.ca, Mexico.ca, America.ca, United States.ca, France.ca, Brazil.ca, Germany.ca, England.ca, Russia.ca, and many others. We will develop these brands in conjunction with the various city and country tourism boards, along with securing sponsorships and marketing agreements with airlines, tour operators, hotel and car rental firms and more."

Peter Maxmych, eMall.ca

Mercaldo added, "As a starting point, LasVegas.ca and Mexico.ca will be the first properties to launch with the CitiesPlanet and Tallwave alliance. We are excited to be able to develop the geo related portion of eMall.ca’s portfolio. As we all know, the Canadian market is targeted with substantial advertising dollars by the majority of the locations that are represented in eMall.ca’s geo portfolio. Mexico.ca and LasVegas.ca alone will be substantial sites with alliances already being developed with the major players in each locale. We have targeted a total of 42 geo brands in the eMall.ca’s portfolio, and we look forward to this partnership with the company and Peter.”

(Editor's note: eMall.ca also owns and operates CheapTickets.ca, HockeyTickets.ca, eTickets.ca, and has one of the largest portfolios of ccTLD names in Canada, including Golfing.ca and SkiResorts.ca). 

Mercaldo also noted that the company's next-generation City In The Box platform will represent a  change both in terms of the technology under the hood as well as the scalability of the business and delivery model. Fred said, "It will be engineered under the guidance of Tallwave executives that have excellent track records in SEO, monetization platforms, and branding."

Toby Hardy, CEO
FrenchRiviera.com Media Group, LLC

That step forward should bring the company more of the kind of kudos it has received from current clients including Toby Hardy, the CEO at FrenchRiviera.com Media Group, LLC. Hardy said, "Having worked with Fred and his team for the last several years with many of our FrenchRiviera.com brands, we are delighted that he has taken the geo Cities grand plan to the next level and then some. His passion and determination have been tireless with his conviction and vision for the future of creating a dominant digital platform of City brands worldwide. We look forward to working with Fred and Tallwave on the future development of our global portfolio of Riviera brands which includes SaoPauloRiviera.com, RioRiviera.com, CroatiaRiviera.com, SuisseRiviera.com, MacauRiviera.com, BajaRiviera.com and AustraliaRiviera.com


 Article published July 22, 2013

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