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Powerful
Performance from the Domain Aftermarket Another Reason to Be
Grateful Going Into Thanksgiving Weekend
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One
of America's favorite holidays, Thanksgiving Day
(Thursday, November 28) is actually just the start of a
cheished four-day weekend that begins with a
traditional Thanksgiving dinner on Thursday (along with LOTS
of football) and continues all the way through Sunday (and
even longer for many who don't even head home from their
holidays trips until Monday). While Thanksgiving is a day that
Americans pause to give thanks, those who make their
living in the domain business around the world have
good reason to celebrate too with the domain
aftermarket turning in another powerful performance over the
past two weeks. Every big sale underscores the inherent
value of meaningful domain names.
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The
run was highlighted by a trio of six-figure sales,
including one of the ten biggest reported so
far this year, as well as another that is one of
the ten biggest ccTLD sales YTD. Both of those were
closed at Afternic
where the latest chart topper on our bi-weekly all extension
Top 20 Sales Chart, Employer.com, changed hands for
a handsome $450,000. The name was purchased by the
people who run Recruiter.com. Their CEO, Jesse
Tinsley, explained the reasons for the purchase, noting,
"Why Employer.com? Because it’s easy to remember
and perfectly captures our vision: which is empowering
businesses to onboard effortlessly and pay employees anywhere
in the world with ease."
Afternic
also handled that big country code sale, #2 Fluid.io at
$199,995. Raymond Hackney at TLDInvestors.com
was one of the first to spot seller Joshua Schoen's post
announcing the sale on X.com. Joshua is a veteran
investor with a great portfolio and a lot of outstanding sales
under his belt. The third domain to ring the six-figure bell
this time around the track was Above.com's
$100,000 sale of #3 Mapy.com.
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The
surge in .AI sales has been a major theme in the
aftermarket all year and that has not changed. Sedo
sold Reservation.ai and Reservations.ai in one
transaction for $165,000, a tidy $82,500 each,
making them bunkmates on our chart as well, sharing the #4
position. Those are two of four .ai domains on the leader
board, all part of a larger pack of 8 ccTLD sales.
.Coms
piled up 12 of the 21 chart entries (the extra spot resulting
from a tie for the final spot). That limited the non .com
gTLDs to just one rung on the ladder, occupied by Sedo's $25,200
sale of Poker.pro.
Thanks
to Robbie Ferguson at RobbiesBlog.com,
we also learned about a major, previously unreported
historical domain sale from 2013. Robbie came across
two news stories covering a legal dispute that revealed London's
famed Daily Mail newspaper acquired the DailyMail.com
domain name for $1.5 million that year from a much
smaller U.S. publication, the Charleston Daily Mail
in West Virginia.
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By Ron Jackson
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While
that led to a convoluted court battle among the multiple
parties involved, the price paid for the domain was not in
dispute. It is still being used by the London paper today
as a redirect to their long time home base at DailyMail.co.uk.
As a result, we have added that sale to the 2013
Top100 Chart in our Domain
Sales Archive where it ranks as the # 4 sale
reported that year.
Now,
back to the present, here is how
all of the
leaders stacked up for the two weeks ending Sunday,
November 24, 2024
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The DN Journal Top 20
Highest
Reported Domain Sales - Mon. Nov. 11 - Sun. Nov. 24, 2024
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Nov. 27, 2024) |
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Domain
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Sold For
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Where
Sold
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1. |
Employer.com |
$450,000 |
Afternic |
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2. |
Fluid.io |
$199,995 |
Afternic |
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3. |
Mapy.com |
$100,000 |
Above.com |
4.
tie |
Reservation.ai |
$82,500 |
Sedo |
4.
tie |
Reservations.ai |
$82,500 |
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