| The conference opened with an optional
          afternoon boot camp for industry newcomers on Tuesday (January
          27). There were four separate sessions, each featuring a panel of
          industry experts who briefed attendees on domain business basics. I
          arrived in Los Angeles just in time to reach the stage for the final
          seminar of the day - The Art of Buying & Selling Domains -
          where I joined Anthos Chrysanthou (Lease Domains, Inc.), Lance
          Wolak (PIR, the .Org Registry), Monte Cahn (Moniker.com)
          and Kathy Nielson (Sedo) in a discussion moderated by Oversee's
          Chris Sivertsen.    
 Boot
          Camp panel on Buying & Selling Domains with (L to R)
          Moderator Chris Sivertsen, Anthos Chrysanthou, Lance Wolak, Ron Jackson, Monte
          Cahn & Kathy Nielsen  (Sedo).
 We have too much ground to cover in this
          article to go over a lot of the basic principles that were discussed, but there are many
          resources with this information on the web including our own archives
          and our sister site devoted solely to industry newcomers at NameNewbie.com.
          I do however want to acknowledge all of the panelists who contributed
          their time to the DOMAINfest Global Boot camp sessions, most of whom
          operate their own websites that will also be very helpful to anyone
          who is new to this fascinating business.  The first hour, devoted to Domain
          Industry Trends, featured Andrew Allemann (DomainNameWire.com),
          Adam Strong (DomainNameNews.com) and Michael
          Gilmour (WhizzbangsBlog.com) with Oversee's Chris
          Welton serving as moderator.  The subject switched to Domain
          Monetization 101 & 201 for hour two with Howard Hoffman
          (PPCIncome.com), Leonard Holmes (ParkQuick.com), Donny
          Simonton (Parked.com), Randy Charach (Synergy Domains Inc.)
          and Sam Tseng (DomainSponsor) sitting in and Oversee's Rob
          McClinton moderating. 
 Howard
          Hoffman (left) and Leonard Holmes (center) listen as Donny
          Simonton makes a point during the Domain Monetization session (photo
          courtesy of Marvin Yan).
 The Boot Camp line up was rounded out with a
          session called Legal Issues to Consider as You Build Your Business.
          Moderator Todd Greene (Oversee.net) welcomed William Delgado
          (Willenken Wilson Loh & Lieb LLP), Paul Keating (Renova,
          Ltd.), John Berryhill and Derek Newman (Newman &
          Newman) to the stage for that discussion. 
            
              
                | Regular registrants drifted into
                  town throughout the day and by the time Boot Camp ended a
                  sizeable crowd was on hand for a 7pm no or low reserve live
                  domain auction conducted by Moniker.com.  That event, meant as an appetizer
                  for the premium live auction that would follow Thursday, yielded
                  just over $128,000 in sales led by Eat.net ($15,000),
                  SpearGuns.com ($14,000) and SanFranciscoRestaurant.com
                  ($7,500). Bikes.net and  Consultations.com
                  added $7,000 each as 60% of the listed domains
                  were sold. Michael Berkens has a complete list of sales
                  from this auction posted on his popular blog at TheDomains.com. Right
                  after the auction, attendees headed for an opening night
                  cocktail party at the hotel's Twist Lounge where, in
                  the photo below, you see Don Orr of iVentures
                  (left) catching up with veteran domainer Larry Fischer. | 
 Photo
                  above: Auctioneer Mark Buleziuk, with Moniker CEO Monte Cahn at his side, calls the
                  no/low
 reserve live domain auction Tuesday night (Jan. 27).
 |  
                | 
 |  
            
              
                |  |  
                | 
 The
                  Magic Castle in Hollywood where Thought Convergence treated guests to a private show.
 | By the time the cocktail party wound down you
                  might expect most people, especially those still on East Coast
                  time, to head for bed, but for many the night was just getting
                  started as they moved on to various private events around the
                  city.  While one group when to a Los Angeles
                  Lakers basketball game, Thought Convergence (parent
                  company of TrafficZ, Aftermarket.com and
                  Domain Tools) treated another to a private performance at
                  Hollywood's famed Magic Castle - the mecca for
                  professional magicians. At the Castle, located just a block away from
                  the Renaissance Hotel, guests were treated to a truly
                  incredible perfomance by Derek
                  DelGaudio, a young magician so skilled that he was
                  called on to be the technical consultant on The Prestige,
                  a superb movie about rival magicians that starred Hugh
                  Jackman and Christopher Bale. |  The Magic Castle does not allow
          photos to be taken beyond the club's entry area, but they did allow us
          to snap the  photo of Thought
          Convergence guests below, just before we headed into the Castle's inner
          sanctum. 
 With a surprisingly large
          crowd of 600 people on hand Wednesday morning (Jan. 28), the first
          full day of business got underway with welcoming remarks and an
          excellent State of the Industry address from Oversee.net
          President Jeff Kupiektzky.  
            
              
                | 
 Jeff
                  Kupietzky, Oversee.net President speaking at DOMAINfest Global
 
 Peter
                  Celeste, Oversee Senior VP and GM, Domain Services.
 (Photo courtesy of Marvin Yan).
 | Kupietzky started out by acknowledging that the
                  severe recession in the general economy would not leave the
                  domain industry unscathed - indeed his own company has already
                  been through two rounds of workforce reductions. "This
                  recession is like nothing that anyone here has ever lived
                  through before," Kupietzkysaid. Still, though he believes things
                  will get even worse before they get better, he remains very optimistic
                  about the future. "We are still nearly a billion
                  dollar industry and though growth will be extremely
                  challenging for all of us, I think those who survive this
                  recession will be  much stronger when the economy mends,"
                  Kupietzky said. After his talk, Kupietzky introuduced Oversee Senior VP and
                  General Manager of Domain Services, Peter Celeste who
                  noted, "This is a time of change and change does bring
                  opportunity. Those of us who can adapt to change are going to
                  be the winners." That philosophy, and determination to
                  make the most of changing conditions, is the reason the word Change
                  is the keyword on the cover of the conference program.  Continuing with that theme, Celeste stayed on stage to
                  moderate a session titled Domaining 2.0 - What Does the
                  Next Evolutionary Phase of Our Industry Look Like? That
                  question was addressed by panelists Gregg McNair
                  (Strata Services Ltd.), Nico Zeifang (Ziefang.com), Michael
                  Berkens (Worldwide Media Inc.), Ofer Ronen (Sendori.com)
                  and Steve Hisey (Oversee.net). Berkens expanded on the comments he made during this
                  session in an excellent wide-ranging post
                  on his blog after the show (one filled with an
                  excellent overview of landmark events in domain industry
                  history - events Berkens has personally lived through). He
                  wrote, "What can we say about  the future? More quality domains will
                  drop - we are seeing that already. As better domains drop, at  wholesale
                  prices, people will be less willing to spend their money at big
                  trade show auctions, unless and until those prices reflect the values that you can find at the daily drop auction houses."
 |  
                | 
                    
                      
                        | 
 Michael
                          Berkens | "With revenue down there is less money to spend on new acquisitions.
                          On the other hand  end users need domains - now more than
                          ever. As the world economy melts down, people are losing their jobs by the hundreds of thousands.
                          There are no new job openings...so many of these  people are turning to the
                          net." Berkens added, "The net continues to explode. Just look at public companies earnings from the last couple of weeks.
                          Google earnings better than expected. Yahoo earnings, better than expected.
                          Amazon, way better than expected. So the people who now find
                          themselves  unemployed with no job prospects, limited capital to invest and not able to get a loan, are turning to the net." "No they don’t have  $100,000 to buy a great domain, but they have
                          $10,000 to buy a good one. End user sales are doing
                          well. Very well.  You want to sell to end user, you have to first develop a sales strategy." |  |  
                | 
 (Left
                  to right): Moderator Peter Celeste talks with Gregg
                  McNair, Nico Zeifang, Michael Berkens, Ofer Ronen and Steve Hisey
                  about "Domaining 2.0".
 Next
                  up was the highly anticipated  keynote talk  with Apple Computer
                  Co-Founder Steve Wozniak. In a delightfully informal
                  conversation conducted by Oversee President Jeff Kupietzky,
                  Wozniak reminisced about how he and partner Steve Jobs
                  built one of the great business empires of all time from
                  humble beginnings in Jobs' garage.  
                    
                      
                        | Wozniak
                          had some excellent  advice for young entrepreneurs on
                          how to start a business when you have  very little
                          money. While many go in with the dream of attracting
                          venture capital, Woz advised against taking it unless
                          you really need it to grow. "Go  as far as you
                          can on very limited resources," he said.
                          "That forces you to work on solutions and think
                          harder and harder on how to do something with less
                          money." "It is
                          almost always young people who think that way
                          and come up with the great innovations. So do
                          it on your own - sell your car or whatever it takes!
                          If your idea takes off you will own a lot more that is
                          you take money along the way from some company," Wozniak
                          said. In
                          a comment on the hard economic times the world is currently going through Wozniak pointed out that Apple
                          was  started in a  | 
 Apple
                          Co-Founder Steve Wozniak during his keynote talk Jan. 28
 |  
                        | recession
                          and the same has been true of many other great
                          companies. Such conditions are fertile ground for
                          innovation because "You have time to think about
                          things and come up with new ideas," Wozniak
                          said. |  A lunch break followed
                  Wozniak's talk and also left time for attendees to visit the
                  adjacent  exhibit hall which also served as a popular area to
                  hang out and chat with friends throughout the show.
                  Comfortable seating was scattered throughout the hall with
                  fresh cappuccino and snacks also helping pull people in and
                  drive traffic to the sponsor's booths. 
 John
                  Mauriello of Moniker.com (far left) chats with
                  visitors to the company's booth. The
                  Wednesday afternoon schedule featured two panel discussions.
                  One of the things I liked best about this show was a
                  new, less formal format for the educational sessions (also
                  employed very effectively for Steve Wozniak's keynote talk).
                  Instead of people standing at a podium or sitting behind
                  tables on a dais talking at attendees, the experts were
                  hooked up with wireless mikes and seated in comfortable chairs
                  across the stage where the moderator engaged them in free
                  flowing conversations.  It
                  felt more like you were sitting in a living room with a lot of
                  smart people listening to them speak openly about what was on
                  their minds. The added spontaneity added a real spark
                  to the proceedings and many people commented on this being a refreshing
                  change of pace from past shows.  In
                  addition, DOMAINfest organizers said more than half of
                  the speakers at this show were appearing for the first time.
                  Now that the conference schedule is so crowded, mixing things up is
                  something all show promoters have to strive for to keep
                  frequent conference attendees from becoming bored with seeing
                  the same format and people repeatedly. DOMAINfest took a
                  couple of major steps in the right direction to achieve
                  that.  
                    
                      
                        | 
 Ron
                          Sheridan
                          moderating at the DOMAINfest Global Conference
 last week in Hollywood, California
 | In
                          the
                          first Wednesday afternoon session focused on Building
                          Out Domains. Moderator Ron Sheridan had the
                          challenge of engaging a huge contingent of seven
                          experts in the discussion, but the long time Director
                          of Business Development for Oversee's DomainSponsor
                          unit handled the task with aplomb. This would
                          end up being one of Sheridan's last official duties
                          for Oversee as he left the company the day after this
                          conference ended (though he plans to continue serving
                          Oversee as a consultant). Before his exit, Sheridan
                          presided over the Playboy Mansion party Thursday
                          night, an unforgettable event that he spent two years
                          bringing to fruition.  For this
                          panel discussion on domain development Sheridan
                          welcomed the Castello Brothers (Michael
                          and David from Castello Cities Internet
                          Network, Inc.), Elliot Silver (Silver Internet
                          Ventures LLC), Larry Fischer (DirectNavigation.com),
                          Ari Goldberger (ESQWire.com), Rick Waters (Webcast
                          1) and Pinky Brand (dotMobi).  |  
                        | 
 Experts
                          discuss Domain Build-Out in this session
                          featuring (left to right): Moderator Ron Sheridan, Michael Castello, David
                          Castello, Elliot Silver, Larry Fischer,
 Ari Goldberger, Rick Waters and Pinky
                          Brand.
 With PPC
                          revenue having taken a  spectacular dive over the past
                          year, domain owners are more interested in development
                          than ever before. The problem, at least until someone
                          comes up with a solution, is that domain development
                          is very labor and time intensive - making it a
                          viable option for only a handful of domains in any
                          given portfolio (and many domainers own thousands of
                          domains).  Fischer, who
                          with his partner Ari Goldberger, owns some very high
                          quality domains, said "development is one of the 
                          hardest challenges I have ever faced." Silver,
                          who often writes on his
                          blog about the work he has poured into
                          developing Burbank.com, Lowell.com, TropicalBirds.com
                          and others concurred with that.  
                            
                              
                                | The Castello Brothers, who
                                  have had great success with their sites at PalmSprings.com,
                                  Nashville.com, Acapulco.com and
                                  others, said they had experienced smoother
                                  sailing with their domains but were still
                                  entering into co-development agreements
                                  with Rob Monster and other experienced
                                  developers to build out more of their prime
                                  properties. Goldberger
                                  also favors partnerships, especially for
                                  providing content, and suggested that an 
                                  existing media company could be the best
                                  partner because they already have content
                                  producers and marketing skills. He suggested
                                  approaching some of the print-based media
                                  companies that are quickly sliding into
                                  oblivion and may | 
 Michael
                                  Castello makes a point as brother David listens in.
 |  
                                | be looking for a
                                  lifeline. Goldberger said he was currently working
                                  with a local community newspaper to develop
                                  his CherryHill.com site. Domain Build-Out was also the subject of
                                  the next session but the second panel focused
                                  on the  technical aspects of development in a
                                  discussion titled Nuts and Bolts.
                                  Oversee's Ryan Berryman moderated a
                                  distinguished group that included Danny
                                  Sullivan (Search Engine Land), Lee
                                  Gietntke (Orange Soda), Mike "Zappy"
                                  Zapolin (Internet Real Estate Group LLC), Jamie
                                  MacMillan (LinkShare), Bruce Clay
                                  (Bruce Clay, Inc.) and Alex Gardner (Casale
                                  Media). 
 Build-Out
                                  Nuts and Bolts panelists (L to R):
                                  Moderator Ryan Berryman, Danny
                                  Sullivan, Lee Gientke, Mike "Zappy"
                                  Zapolin, Jamie Macmillan, Bruce
                                  Clay and Alex Gardner
 In
                                  the last business event of the day, DOMAINfest
                                  Global brought a new wrinkle to Structured
                                  Networking in the exhibit hall. In this
                                  format groups of experts on different topics
                                  were dispatched to the four corners of the
                                  hall. To make them easy to spot, each expert
                                  wore a long white lab coat. This allowed
                                  attendees to get questions on the subjects
                                  they most cared about answered face to face by
                                  some of the most experienced people in each
                                  field.  One
                                  corner had Zappy Zapolin, Rick
                                  Waters and Lou Doctor (Arbor
                                  Advisors) answering build-out questions about
                                  Market Research, Competitive Positioning and
                                  Branding. In another corner search engine
                                  expert Danny Sullivan was among a group
                                  of experts tackling SEO/SEM issues.  
 At
                                  far left Danny Sullivan fields
                                  questions about SEO and SEM.  Corner
                                  #3 drew a crowd interested in hearing what
                                  Jamie MacMillan, Alex Gardner and Reed
                                  Shelly (Oversee.net) had to say about
                                  Build-out Monetization Models. And
                                  last but not least, in corner #4 popular
                                  bloggers Michael Berkens (TheDomains.com),
                                  Michael Gilmour (WhizzbangsBlog.com), Andrew
                                  Allemann (DomainNameWire.com) and Frank
                                  Michlick (DomainNameNews.com) held court. Just
                                  minutes after the networking sessions ended it
                                  was time to head for buses that would take
                                  attendees to the night's big social event -
                                  free run of the world famous Universal
                                  Studios theme park. Oversee arranged to
                                  have an entire section of the park reserved
                                  for DOMAINfest Global attendees, including the
                                  restaurants (where the food was free) open
                                  bars, popular attractions (with no wait!)
                                  including The Revenge of the Mummy
                                  roller coaster and Jurassic Park, plus
                                  trams ran all night to take guests on
                                  Universal's popular backlot tour.   
 On
                                  the Universal Studios backlot tour tram
                                  Christoph Grüneberg (DomainVermarkter Forum) shoots me while I am
                                  shooting him.
 
 Domainers
                                  plot their strategy for taking over Universal
                                  Studios   
 Before
                                  facing the  Revenge of the Mummy, 
                                  Howard
                                  Hoffman gets a a glass of wine to steady his nerves.
 |  |  
                    
                      
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                            Previously unseen
                              photos from a spectacular closing night party at
                              the Playboy Mansion! 
                            Google execs tell
                              us what they really think about the domain
                              business! 
                            Sales dip in the
                              live domain auction. 
                            What do you do
                              for two extra days in L.A. when the Super Bowl
                              leaves you stranded? | 
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