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5
for 5: A Fifth Consecutive 7-Figure Sale That Ranks #3 YTD Tops New
DNJournal Chart
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Remember
the "summer doldrums" - the season when
business activity typically slows down while people are
off on vacation? If the doldrums still exist, the domain
aftermarket apparently didn't get the memo! Business remains red
hot in Domainville. For the fifth consecutive edition of our bi-weekly domain sales report, a 7-figure
sale headlines our all extension Top 20 Sales Chart.
The
string was extended when George Kirikos uncovered
the $1,950,000 sale of IS.com in the first
quarter of this year. George made the discovery by piecing
together information in an SEC filing made by the buyer, ironSource
Ltd, that was corroborated by other documentation he
examined. IS.com becomes the 3rd biggest publicly reported
domain sale so far this
year.
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Kirikos
has had a busy and productive summer. A couple of weeks ago he
uncovered information pointing to a $2 million sale of Wise.com
in 2020 that was just short of being fully confirmed. The day
after our last
sales report, veteran broker Andrew Rosener
at MediaOptions.com
was able
to confirm the price for Wise.com was correct and
that he brokered the sale. With that information from George
and Andrew in hand we have added Wise.com to the 2020
Top 100 Sales Chart in our Domain Sales Archive where
it knocks the previous leader, Bullish.com at $1,080,000,
out of the top spot.
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In
addition to the latest seven-figure sales, our new chart features eight
six-figure sales! Seven of those came from GoDaddy
after they released their top sales from the month of February (they
release their top sales a few
months in arrears to assure they are meeting their obligation as a
public company to fully vet any financial information they make
public). The GoDaddy roster was headed by #2 AVA.com at $792,000
and #3 LiveWire.com at $632,500. The six-figure
sale that wasn't GoDaddy's is the $168,000 sale of #6 Dealmaker.com
in a private transaction. Those big sales helped the .coms
sweep 15 of the 20 chart entries.
The
ccTLDs, who have been strong all year, claimed three places,
two that came from GoDaddy's new list plus a $58,310 sale of Cartecadeau.fr
("gift card" in French) at Sedo.
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By Ron Jackson
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The
non .com gTLDs shared in the wealth too, enjoying one of their
best outings of the year en route to bagging two spots on the Big
Board. GoDaddy accounted for both of those, banking $85,000 for
#12 Alex.net and $59,888 for #18 PatientsRights.org.
That Alex.net sale is the 3rd biggest non .com gTLD sale reported so
far in 2021. With
all of the great sales being posted this summer it is also worth
noting that a lot of others not yet reported are also getting done
through financing arrangements. With prices at the level they
are now, some high end domains rival or exceed physical home prices
and, just like expensive homes that usually require mortgages,
expensive domains often involve payment plans that help bring
top dollar. I got a good example of that this week when Joseph
Carroll at Brandmo.com
told me about an installment sale he made involving GreenPal.com.
The price was $83,834 of which $58,834 has already been paid.
The buyer is a national lawn care company that is pointing
GreenPal.com to their existing website. While we won't be able to
chart the sale until after the final payment and domain transfer, it
is a good illustration of the very important role that financing plays
in the aftermarker. By the way, Brandmo also had a completed ccTLD
sale to report this week - the #10 sale of our ccTLD Top 20 Sales
Chart (on page 2), Dash.fi at $10,075.
Here is
how
all of the sales leaders stacked up for the two weeks
ending Sunday, August 1, 2021:
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The DN Journal Top 20
Highest
Reported Domain Sales - Mon. July 19, 2021 - Sun.
Aug. 1, 2021
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Aug. 4, 2021) |
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Domain
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Sold For
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Where
Sold
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1. |
IS.com |
$1,950,000 |
Pvt
Sale |
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2. |
AVA.com |
$792,000 |
GoDaddy |
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3. |
LiveWire.com |
$632,500 |
GoDaddy |
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4. |
Monero.com |
$316,250 |
GoDaddy |
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5. |
Unchained.com |
$174,999 |
GoDaddy |
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6. |
Dealmaker.com |
$168,000 |
Pvt
Sale |
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