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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Book From Veteran Domainer/Developer John Colascione Details How to Master Your Website

One thing that has always impressed me about people in the domain business is how creative they are. We've got authors (including Marc Ostrofsky with his New York Times best seller Get Rich Click!), big time TV producers (David Sams), musicians (see Tuesday's item about David Castello for example) and others with impressive talents of all kinds. 


Now you can add John Colascione, the President and CEO at Searchen Networks (an internet marketing and search engine consultancy firm in New York) to the list. John's first book  - Mastering Your Website - has just been released in paperback and is available at Amazon.com (a Kindle version is also expected to be released by Amazon in the near future).

The 210-page, 30-chapter book is designed to be useful to everyone from beginning website developers to intermediate and advanced website builders and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website.

The progression takes readers from the starting point of registering their domain name all the way through website editing software to 

Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms that determine how high websites are ranked.  

In addition to his role at Searchen Networks, John is the founder, lead developer and former President of Long Island Exchange Inc., a privately owned media company whose award winning website  provides Long Islanders with information, news and local business data. 

Colascione has over 10 years of website management and marketing experience including development, management, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising and database administration.

For more information about John and why he decided to write the 

John Colascione (right) with Go Daddy 
Founder Bob Parsons at the 2011 Wild West 
Domains Reseller Conference in Arizona

new book, check out the detailed guest post he wrote for Elliot's Blog to mark the release of Mastering Your Website.

((Posted April 20, 2012)  

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