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November 08, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Top 20 All-Cash Domain Sales Reported Since DNJournal.com Started Tracking the Aftermarket in 2003   

Last week in a post about Marchex releasing a list of their 500 biggest domain sales over the past four years, I noted that I have never published an all-time top domain sales list, because I can't vouch for sales reported before we started tracking and verifying aftermarket sales in late 2003.

Many of the sales reported prior to that were not cash deals. Instead payment was often made, at least partially, with stock (usually of questionable value at best). Still others were entirely bogus. Since no one (that I know of) was checking, it was something some unscrupulous people did in an effort to pump up the perception of value in a keyword string or TLD that they had a financial interest in. Of course, there were some impressive real sales in that era too, I just can't vouch for which ones were and which ones were not.

Image from Bigstock

What I did do a couple of years ago this month, is post in this column a list of the Top 20 Sales ever reported by DNJournal.com. With the release of the Marchex sales last week, it occurred to me that this might be a good time to update our all time Top 20 covering sales we have reported since we began tracking the market almost 10 years ago. 

Image from Bigstock

As it happens none of the Marchex sales were high enough to elbow their way onto this list. It takes at least $1.5 million to make it and the top sale on the Marchex 500 was Norwegian.com at $700,000. No surprise really because at these levels, sales that rank among the decade's 20 biggest are few and far between.

In fact only two sales made in the two years since we first published this list qualified for the DNJ Top 20 (2003-Now). One of those, the late 2010 sale of Sex.com, brokered  by Sedo's Jeff Gabriel (now the President at DomainAdvisors.com), soared all the way to #1 where it remains at a cool  

$13 million. The other newcomer - coming on board at #12 - is last year's $2,600,000 sale of Social.com, handled jointly by Monker.com and NameQuiver.com. Here is the complete Top 20:

The 20 biggest cash domain sales ever reported by DNJournal.com

1. Sex.com

$13,000,000

 

 12. Social.com $2,600,000

2. Fund.com

$9,999,950

13. Computer.com

$2,100,000

3. Porn.com

$9,500,000

14. Seniors.com

$1,800,000

4. Diamond.com

$7,500,000

15. Fly.com

$1,760,000

5. Slots.com

$5,500,000

16. Dating.com

$1,750,000

6. Toys.com

$5,100,000

17. Auction.com

$1,700,000

7. Clothes.com

$4,900,000

18. DataRecovery.com

$1,659,000

8. (tie) Vodka.com

$3,000,000

19. Ticket.com

$1,525,000

8 (tie). Candy.com

$3,000,000

20. (tie) Russia.com

$1,500,000

10. Shopping.de

$2,858,945*

20. (tie) Tandberg.com

$1,500,000

11. CreditCards.com

$2,750,000

20. (tie) Cameras.com

$1,500,000

*Shopping.de sold for €1,960,000 in 2008. The dollar equivalent at that time was $2,858,945.

While the Top 20 chart above is current through today - November 8, 2012 - changes will occur over time, so, to make an updated list always available, I have placed a permanent DNJournal Top 20 Chart (2003-Present) link in our Domain Sales Archve with that chart being updated every time a new sale qualifies for the elite list. 

(Posted November 8, 2012) 


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