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February 07, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Day 2 Photos and Highlights from the Webfest Global Conference With Kim Kardashian and Dinner Under the Space Shuttle Endeavour

After a busy opening day devoted to domain names Tuesday, variety was the order of the day Wednesday at the Webfest Global conference in Santa Monica, California. In keeping with the show's expanded agenda, attendees heard talks devoted to improving traffic to existing websites and advice on starting a new online business from keynoter Kim Kardashian who has done that successfully with several enterprises.  

The day two (Wednesday, Feb. 6) schedule at the Webfest Global conference began with a 9:30am session on SEO Keywords, Content and Links that featured (L to R): moderator James Keating (Oversee.net), search guru Danny Sullivan (SearchEngineLand.com), Joanna Lord (SEOMoz.org), Christian Neeser (MyLife.com) and Aaron Shear (Boost Search Marketing).

Kim Kardashian image from Bigstock

At 11am, a fireside chat between Oversee.net CEO Debra Domeyer and celebrity entrepreneur and social media star Kim Kardashian attracted a standing room only crowd. Ms. Kardashian had been a controversial choice to keynote, with some questioning how an interview with her related to domains, but many domainers aspire to develop their own online businesses, an area where she has had multiple successes. 

Still, prior to the show, I wondered how well Kim  would be able to communicate useful advice from her experience to such a tech oriented audience. The confident and well-spoken Kardashian proved more than up to the task, sharing tips and details on how she started building her businesses and brand as a teenager with an Ebay shoe shop. Ms. Domeyer masterfully kept the interview on track with business related questions that elicited more insightful answers than many expected from someone known more for her celebrity status than the business acumen that anyone who heard this talk now knows she has. 

I will share specifics from what Ms. Kardashian had to say in our upcoming Cover Story review of Webfest Global. With the show ongoing (and more sessions I have to go cover), there isn't time for me to go into it now - but suffice it to say that I went into her session with an open mind and came out impressed with a talk that far exceeded my expectations

After a lunch break the conference resumed with a panel discussion of the pros and cons of acquriing traffic from various channels including PPC, Retargeting, Affiliate and Social

The  PPC, Retargeting, Affiliate and Social panel at 2pm Wednesday featured (L to R) moderator Raj Beri (Oversee.net), Jay Weintraub (NextCustomer, Inc.), Peter Hamilton (HasOffers.com), Merry Morud (aimClear) and Adam Epstein (adMarketplace).

The Wednesday business day closed with the Moniker Live Domain Auction conducted by veteran auctioneer Wayne Wheat (at the podium in the photo below). The auction generated over $560,000 in sales led by a pair of two-letter .coms - JF.com at $250,000 and XU.com at $210,000.

A scene from Moniker's Live Domain auction Wednesday (Feb. 6, 2013).

Rounding out the top five auction sales were IceHockey.com ($25,000), Free.me ($19,000) and BEZ.com ($17,650). All told, 22 of the 61 domains offered found buyers.

The conference organizers, Oversee.net's DomainSponsor.com unit, hit a home run with the Wednesday evening social event, a trip to the California Science Center in Los Angeles for dinner under the Endeavour space shuttle!

Above: The jaws of Webfest Global guests dropped when they walked into the terminal where the retired Endeavour space shuttle is housed. 

At left: Attendees could choose food from thee different buffet stations featuring American, Indian and Mediterranean cuisines, then settle in at a table directly under the massive spacecraft.

Below: Oversee even arranged to have astronaut and veteran Endeavour crew member Garrett Reisman on hand to answer questions from show attendees. Reisman was  

surrounded with fascinated guests throughout the night as he held court on what it was like to spend months in outer space aboard the historic Endeavour. 

Many attendees, including me, thought this was one of the most memorable social events ever held at a domain conference.

As I write this, the final day of business at Webfest Global is underway with the traditional outdoor luncheon in progress. Things will conclude tonight with a trip to Hollywood's famous Magic Castle. I'll have the closing days photos and highlights for you in this space tomorrow.

(Posted February 7, 2013) To refer others to the post above only you can use this URL:
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