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September 23, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo Used Record Breaking DMEXCO Show to Give 50,000 Digital Marketers a Fresh Look at Domain Names

We have had a remarkable string of conferences and shows over the past two weeks that had domain industry professionals traveling all over the world. It started with THE Domain Conference in Florida, continued with the giant 2016 DMEXCO digital marketing extravaganza in Cologne, Germany and concluded with Domainfest Asia 2016 in Hong Kong, a show that just finished Thursday night (Sept. 22). 

Despite the distance separating those events, several dedicated pros managed to make it to two of them and at least one we know of, .CLUB CMO Jeff Sass, made it to all three - supporting his company's claim that ".CLUB is Everywhere!"

Sedo CEO Tobias Flaitz also deserves special plaudits for flying all the way from his home base in Cologne to Fort Lauderdale to give a keynote speech at THE Domain Conference, then immediately flew back to Germany for the opening of DMEXCO, Europe's biggest digital marketing expo. Sedo gave the domain industry a major presence at that massive event that drew a record crowd over 50,000 attendees and more than 1,000 exhibitors. I've just gotten some photos and video from Sedo that will give you an inside look at the extraordinary show.

Sedo CEO Tobias Flaitz

Above: Sedo's huge booth at DMEXCO had a homey feel in line with their 2016 theme - Your Domain is Your Home. DMEXCO provides a great opportunity to convey the value of domain names to a huge audience of leading Internet marketers from across Europe.  

Below: (left to right) Christian Voss, Sedo's Director of Marketing and Public Relations, and Dima Beitzke, Sedo Chief Sales Officer, chat with a visitor to the company's DMEXCO booth.

Above: They say "the way to a man's heart is through his stomach" but when it comes to frozen yogurt, Sedo knows that applies to women too. So they attracted a constant flow of traffic to their booth by serving the popular treat at no charge with toppings named after new domain extensions - a very clever way to build both recognition and recall of new gTLDs

Below:  Lars Steffen from ECO (a European Internet Association) made an appearance at the Sedo booth where domain extensions were always on center stage.  

Sedo also produced a two and half minute video that will give you an even better look at the DMEXCO experience:

 

With three shows in two weeks now history, you might think the Sedo crew could stop and take a breather now, but Christian Voss quickly dismissed that notion noting "Next week I'll fly to Bangalore (Bengaluru) India for WHD.India!"  That is another major event that attracts both hosting and domain industry pros. WHD.India's parent company, World Hosting Days, recently bought the  NamesCon domain conference that returns to Las Vegas January 22-25, 2017.

(Posted September 23, 2016)


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