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Today in The Lowdown: After 10 years of fighting for domain owner's rights the Internet Commerce Association is finally catching fire and its new Executive Director should fuel even faster growth.

Also inside: Short domains continued to be the apple of buyer's eyes with 9 of the week's 11 biggest sales just 3 characters long (12 of the top 20 were 3 characters or less).

 


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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

The Comeback Kid: How .CLUB's Colin Campbell Rebounded From a $100 Million Setback and Took a Lead Role in Reshaping the Web

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Colin Campbell, the Founder, Chairman and CEO of .CLUB Domains, has tasted both tremendous success and heartbreaking failure during his career as a serial tech entrepreneur. Most people don't like to talk about ventures that went south - it is too painful - but Campbell is different. He grew up working on a family farm where both bountiful harvests and withering droughts came with the territory. Whatever happens you learn from it, pick yourself up if necessary and plant again for a new season. 

Campbell's resilience and tenacity led to him co-founding several well-known Internet brands before his latest venture with .CLUB,  including Tucows, Hostopia and Internet Direct Canada to name just a few. What he learned In the course of running his many enterprises has made Campbell a walking business encyclopedia that anyone interested in the dos and don'ts of building a company can benefit from.  In this Cover Story we will take you on the wild roller coaster ride that has been Campbell's life so you will know exactly why when Colin talks it is wise to listen.  Full Story Here

Colin Campbell
Founder, Chairman & CEO
.CLUB



The Silver Screen Beckons Domain Attorney Brett Lewis Who Wrote & Co-Produced New Movie "C STREET"

By Ron Jackson

For over a decade now Brett Lewis has been one of the top attorneys in the domain industry. What many may not have known is that Brett is equally talented in other fields.  In particular acting and film making have long been part of Lewis's life. He acted  throughout grade school, high school and college,  often in comedic roles. At New York's Hamilton College he acted alongside Sarah Rafferty, the star of hit USA Network TV series Suits.

After college Lewis made the painful choice to forego acting and follow a career path in law (he graduated Magna Cum Laude from Brooklyn Law School). Still, his passion for creative expression never waned. He started writing for fun in 2006, then wrote and produced a short comedy film, High Maintenance, in 2009.  He also wrote and produced a series of Web clips for the political web site Omiro.com in 2012. Now Lewis has unveiled his biggest project to date - a new feature length movie he wrote and co-produced. The timely political comedy C STREET will be available on iTunes US and iTunes Canada starting August 19. Lewis traveled a long and winding road to get here and have the story of how he got it done.   Full Story Here 

 

Brett Lewis



An Inside Look at Sedo's Strategy for Promoting and Marketing New gTLDs and Accelerating Aftermarket Sales

By Ron Jackson

Ever since new gTLDs began rolling out in January 2014, we've heard criticism that they have not been marketed vigorously enough - leaving many in the general public unaware of their existence. Some have pointed the finger at ICANN and industry trade groups, some at new registry operators and some at registrars and even the registrants who arenít developing the names they register or promoting the ones they have built out.  

Part of the problem may just be perception. Unlike, say, parking companies who market directly to domain investors, the marketing that is being done on behalf of new gTLDs has largely been aimed outward, making those efforts less visible to a lot of us than ones focused inward on the domain community. You need look no further than industry giant Sedo to see what I mean. Known for a decade and a half for their aftermarket and monetization platforms, Sedo has also been at the forefront of new gTLD marketing efforts. We talked with their Chief Marketing Officer, Christian Voss, about why they have taken that effort on their shoulders and their strategy for boosting new gTLD awareness.     Full Story Here 

 

Sedo CEO Tobias Flaitz & 
CMO Christian Voss
(right)



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