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              | The Lowdown  
 
 
 | Sept. 26, 2008 Post |  
              | 
                  
                    
                      | Here's the The
                        Lowdown from DNJournal.com! Updated
                        daily to fill you in on the latest buzz going
                        around the domain name industry! |  
                      | Compiled
                        by Ron Jackson (DN Journal Editor/Publisher)
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                    | The
                      2008 T.R.A.F.F.I.C. New York conference ended
                      last night with the annual T.R.A.F.F.I.C. Awards
                      dinner and a Parked.com aftershow party at the Brooklyn
                      Bridge Marriott where 350 registrants gathered for
                      this week's show. Moniker's live domain auction
                      highlighted the final |  
                    | day's schedule and didn't
                      disappoint, ringing up just under $3 million when
                      the bidding was all done. Certainly not a record total but
                      given the severe dislocation in the  general economy
                      and the fact that Moniker had to compete with two other
                      live auction providers at this show (RickLatona.com
                      and Aftermarket.com) it was a very respectable
                      performance.  Buyers continue to recognize the value
                      of good domain names, despite the reluctance to make large
                      scale expenditures while there is so much uncertainty in
                      the financial world at large. Moniker's hit list was led by
                      FinancialAid.com at $800,000 and also
                      included four more six-figure sales; Floor.com
                      ($275,000), Camps.com ($110,000), LT.com
                      ($100,000) and Cleaning.com ($100,000). A
                      number of .me domains also sold at impressive
                      prices, led by Date.me at $70,000. | 
 Auctioneer
                      Wayne Wheat directing Moniker's live domain auction in New York
 |  
                    | 
                        
                          | Right
                            after the auction, the annual T.R.A.F.F.I.C. Awards
                            dinner capped a very rewarding week in Brooklyn.
                            Awards were handed out in seven categories with
                            winners chosen by their peers in email balloting
                            conducted among more than 2,000 voters. The most
                            coveted personal award -  |  
                          | Domainer of the Year
                            -  went to Rick Latona, a man who has
                            clearly been running at full throttle over the past
                            year. Among other things, Latona rolled out a domain
                            development service at AEIOU.com
                            and entered the live domain auction business with an
                            impressive debut event at T.R.A.F.F.I.C. New York
                            that yielded $700,000 in sales. He was
                            already successful with businesses like DigiPawn.com
                            and Offshoring.com but with his new ventures
                            he demonstrated over the past 12 months that he is
                            going to be a force to be reckoned with in any
                            category he decides to enter. Latona also writes a
                            popular blog at RickLatona.com.  In another category,
                            three new members were voted into T.R.A.F.F.I.C.'s Domain
                            Hall of Fame; Yun Ye, Scott Day
                            and Dr. Chris Hartnett. They join Frank
                            Schilling, Sahar Sarid, Rick Schwartz
                            and Ron Jackson who received the award over
                            the past two years. Awards also went to the
                            individuals and companies listed in the five
                            categories below: | 
 Rick
                            LatonaDomainer of the Year Award Winner
 |  
                          | Best
                            Overall Solution - Fabulous.comBest New Monetization Solution - Sendori.com
 Best New Developer - Kevin Ham
                            (for Vancouver.com)
 We Get It Award - Foreclosure.com
 Sponsor of the Year - TrafficZ.com
 |  
                          | We will
                            have photos and more details on all of the award
                            winners in our comprehensive conference review
                            article that will be published late next week. We
                            will also have photos and details on all of the show
                            seminars. So much ground is covered in those we
                            can't do them justice in the daily Lowdown posts we
                            file during conference week but they will get the
                            attention they deserve in our definitive show
                            review. Incidentally, one other piece of news was
                            released during the Awards Dinner - Skenzo.com
                            will become the lead sponsor for the
                            T.R.A.F.F.I.C. conference in 2009 when shows will be
                            held in Silicon Valley and New York City.  A storm
                            rolled into New York while the dinner was underway
                            but attendees were able to stay high, dry and happy
                            at Parked.com's after show party that was held in an
                            adjacent ballroom at the Marriott. 
 The
                            Parked.com team, led by CEO Sig Solares
                            (seated in the center of the front row) just before they welcomed show goers to their
                            T.R.A.F.F.I.C. after show party last night in New
                            York.
 Some
                            small groups braved the weather and went out on the
                            town for a few hours before heading back to the
                            Marriott to close out the night at the Parked.com
                            party. Thought Convergence execs Ammar
                            Kubba and Jay Westerdal hosted a group at
                            Peter Luger's famous Brooklyn steak house. 
 With
                            11 guys at Peter Luger's steak house last
                            night in Brooklyn, domainers had enough men on hand
                            to field their own football team. Starting at the
                            front left and going clockwise around the table are Jay
                            Westerdal, Ammar Kubba, Rob Grant,
                            Michael Berkens (who also celebrated his 50th
                            birthday last night), Nat Cohen, Tim Chen,
                            Mike Ambrose, Roland Chemtob, Roy
                            Flanders and Adam Dicker (Ron Jackson
                            completed the line up and was behind the camera
                            where he belonged).  T.R.A.F.F.I.C.
                            provided a farewell breakfast this morning and there
                            was also a meeting of the show's board of advisers
                            where conference co-founders Rick Schwartz
                            and Howard Neu announced their plans for 2009
                            when they will host two shows. They also reminded
                            everyone that the first T.R.A.F.F.I.C. show outside
                            the U.S., T.R.A.F.F.I.C.
                            Down Under, will be presented on Australia's
                            Gold Coast less than two months from now,
                            running November 18-20. We intend to be there
                            to cover it for you. 
                              
                                | The first show in
                                  2009 will be in California's Silicon Valley
                                  April 27-30 at the Santa Clara Marriott
                                  (which hosted a T.R.A.F.F.I.C conference
                                  in January
                                  2006). The second one will be back
                                  at the Brooklyn Bridge Marriott in New York October
                                  20-23, 2009. Looking further ahead, they
                                  also plan to make a return trip to Disney
                                  World in Orlando in January 2010.
                                  A conference they staged there last
                                  May had lighter attendance than
                                  usual, but those who made the trip thought it
                                  was one of the best shows in the series that
                                  began in 2004.  Diana and I are
                                  staying in New York an extra day and will join
                                  Howard Neu, his  | 
 T.R.A.F.F.I.C.
                                  Co-Founders Rick Schwartz and Howard
                                  Neu thank attendees for coming in closing
                                  comments last night (Sept. 25) |  
                                | wife Barbara
                                  and son Ray to see Mary Poppins
                                  on Broadway tonight. Barbara, Ray and Alina
                                  Schwartz again played key roles in helping
                                  Howard and Rick stage another outstanding
                                  conference. We've just scratched the
                                  surface of what went on in our daily posts
                                  from the show but you will get the full story
                                  a few days after we get back to Florida
                                  and finish sifting through dozens of pages of
                                  notes and more than 1,000 photos we snapped
                                  during show week. (Posted
                                  Sept.
                                  26,
                                  2008) To
                                  refer others to the post above only you
                                  can use this URL:
 http://www.dnjournal.com/archive/lowdown/2008/dailyposts/09-26-08.htm
 |  |  |  |  
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            include the source of your information so we can check it out (for
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