Shines Bright After Selling for $7.5 Million in One of the Biggest
Domain Deals Ever Reported
by Ron Jackson
NAV.no's unlikely stay at the top of
our Year-To-Date sales chart was short-lived. The Norwegian
domain soared past all of the 2006 competition after going for $717,978
last week, but just seven days later a new king has ascended the
throne. Selling for more than ten times the amount NAV.no
brought, Diamond.com attracted $7.5 million in a private
sale that ranks among the biggest domain deals of all
Online diamond and jewelry retailer Ice.com
bought the domain from Odimo Inc. and both
parties agreed that the $7.5 million was for the domain
name and associated intellectual property only. Ice.com paid another $2 million for Odimo's
blockbuster sale completed this week, Sex.net changed hands
for $454,500 in the biggest .net transaction ever
reported. That domain was among the first group of sales completed after
the live domain auction at the T.R.A.F.F.I.C.
West conference last week in Las Vegas. We don't
chart sales until payments have been received and domains
transferred to their new owners. Five of the auction transactions that
were completed this week made it onto our new Top 20 chart.
You'll see Moniker.com,
who conducted the auction, and T.R.A.F.F.I.C. jointly credited as
the venue for those sales. You might also notice the final prices
buyers paid for the auction domains were slightly higher than the
high bid prices due to the escrow fees that were built into the
amount due at closing.
It's not often that a six-figure sale
finishes in third place but it happened this week with Base.com
having to settle for the bronze medal despite commanding $110,012
in a private sale. Buyer Markus Schnermann of KeywordDomains.com
finally secured the domain after five months of negotiations.
Moniker was back at #4, this time with a domain sold through their
sister sales site DomainSystems.com.
That was PlaceBets.com which raked in a sweet $60,000 pot.
rounded out the top five with the first of six domains they placed
on the Big Board, PsychicReading.com at $56,749. They
also had #6 GolfClubReview.com just a step behind at $55,350.
.Com dominated the leader board, taking 17 of the 20
positions. .Net claimed two and a one-letter country code domain, D.md,
sold at Afternic.com
for $10,000, was the only ccTLD on the all-extension
list this week. .md is the country code for Moldova but it is
being marketed as an extension for doctors and the medical
Here's a look at the
complete leader board for the week ending Mother's Day, Sunday,
DNJournal Top 20
Domain Sales - Mon. May 8, 2006 - Sun. May 14, 2006
Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. May 16
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both.
In the third private sale on this week's leader board,
acquired Rage.com for £5,875 ($11,090). They
will use the domain for a paragliding media site.
Moniker wound up having a hand in 7 of the top 20
sales this week, including both big .nets. While Sex.net
overshadowed any sale ever made in that extension, #7 Record.net
was nothing to sneeze at either, selling for $25,300. In fact
that ranks as the fifth highest non . com global TLD sale this year.
.Com Supporting Cast
supplemented their pair of Top 20 domains with a nice basket of
solid four-figure .com sales. They tallied $7,500 with MyTech.com
and booked another $6,000 with BodybuildingInformation.com.
Biosa.com brought 4,500 ($5,785), AutoCADCentral.com
drew $3,250 and Fjordkraft.com kicked in 2,500
($3,214). Sedo also scored with ShareCamp.com($3,000),
WorldCupGuide.com (2,000 = $2,571) and Exit10.com
Things were sunny atPool.com
as well where WebsiteSecurity.com locked up $8,900, InfraredSauna.com
sweated out $4,111 and CoolSounds.com hit a $3,055
high note. SpecialtyAutoSales.com added $2,705, TJ1.com
went for $2,383 and IkeaFurniture.com fetched $2,060.
AmSportsPicks.com posted $2,055, NeilPeart.com drummed
up $2,000 and Modelcasting.com made $1,950.
Back at SnapNames, Shan.com shouldered $6,800,
Michaelangelo.com painted a $6,600 masterpiece and WrestlingMat.com
pinned $5,006. TrafficConditions.com wound up
gridlocked at $4,944, Spacecrafts.com soared to $4,555
and BiminiTops.com covered $4,311. WeddingMagazines.com
enjoyed a $4,255 honeymoon, SprayOnTan.com soaked up $3,210,
Resveratrol.com returned $3,142 and SwatJobs.com
called in $3,101.
SnapNames had 20 more sales ranging from $2,000 to
nearly $3,100. You can check those out in the table below:
Additional SnapNames Sales
Afternic added to their two chart entries with i69.com
at $5,000, Proletarian.com at $4,250 and Ians.com
at $3,150. Their other winners included FXSystem.com
($2,500), NurseWeb.com($2,300) and Nixons.com
($2,100). Saddam.com dictated another $2,001 while
Ebou.com and 411411.com added $2,000 each.
Ten more of those Moniker/T.R.A.F.F.I.C. West
auction sales were closed this week. CashNotes.com deposited $4,775
and a trio of "hotels" typos, Hoyels.com, Horels.com
and Hoetls.com, brought $3,750 each. CreditRepairFirms.com
banked $3,350, AmericanCreditCard.com charged $3,150
and ChildrenBookClub.com brought $2,350. BusinessRules.com
reaped $2,115 while TeachingReading.com and CreditCardLowRate.com
pulled in $2,095 each.
In a pair of sales at Enom's Club
Drop, PilotJob.com and JobChina.com
chipped in $2,000 each. In private sales, Chuck Hatcher bought
Prohibition.com from Sung Sik Choi for $4,500, Richard
Giles sold a nice IDN, Más.com
("more" in Spanish) for $3,500 and Drop Wizard sold
Merrilynch.com for $2,200.
(.biz, .info, .net & .org)
.Net turned in it's most dominating
performance of the year this week, sweeping 9 of the first 10
spots on our Global Contenders chart and 15 of 20
overall. .Org was left with only four slots and .biz
got the last available position.
Of course, the .net onslaught was led by Sex.net
($454,500) and Record.net ($25,300) but there was
plenty of firepower beyond those headliners. #3 Bareback.net
brought $8,000 at Afternic, #4 Darts.net hit a $6,700
bulls-eye at Sedo and #5 Penticton.net posted $6,099
at SnapNames. SnapNames usually dominates this chart and this
week was no exception as they claimed 11 of the 20 chart
.Org didn't get into the act until finally
surfacing with #10 HomeEquityLoan.org at $2,555.
The lone .biz on the leader board was Brasil.biz, sold
for $2,050 at Pool.com, good for a 17th place tie.
.Info went home empty-handed this week.
In one of the more interesting sales, former American
Idol contestant Constantine Maroulis bought #11
ConstantineMaroulis.net for $2,500 in a private
sale. Maroulis is reportedly still trying to get ConstantineMaroulis.com,
a domain that was registered by the drummer in his former
band. Apparently Maroulis and the drummer are marching to a
different beat these days. Here's a complete look at the Global
Contenders list for the week ending May 14:
Global Contenders Top 20
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. May
8, 2006 - Sun. May 14, 2006 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. May 16
There were 34 more four-figures sales among the
Global Contenders this week. SnapNames got the lion's share of
those, including ElementalChile.org at $1,850, MohawkHudsonCycling.org
at $1,550 and a pair at $1,500 each; SolidAmor.org
and OhioReadingRoadTrip.org. In the same extension, Nisan.org
notched $1,400 and CharterLeadershipCouncil.org
brought $1,350 while WesternWall.org and UnitedPropertyOwners.org
sold for $1,300 each. Snap's other .org winners
included IntegrationsHaus.org ($1,150), Alternatives-Action.org
($1,150), Pershing.org($1,001) and
SnapNames also did well with .net, banking $1,704
with Jobs4Drivers.net, $1,550 for YamahaOnline.net
and $1,527 for EgoCity.net. GKM.net added
$1,500, RealEstateMarketing.net returned $1,276
and MarionCounty.net corralled $1,152. SnapNames
also scored with Pussy.biz at $1,827.
Sedo put a .biz on the board as well, booking
1,000 ($1,286) for Sverige.biz. Their .net sales
included FlugPlan.net (1,500 = $1,928), AddCon.net
(1,350 = $1,736) and NorthPark.net($1,000).
In .org, CatholicMass.org made 1,500 ($1,928)
and CaliforniaHealth.org kicked in 1,200 ($1,543).
At Pool.com, Panic.org provided $1,255
while ALK.net attracted $1,252, FijiTravel.net
drew $1,110 and Thirst.net swallowed $1,100.
At Enom's Club Drop, Salads.net tossed $1,500. Rexd.net
brought the same amount at Afternic, where ArtDirectory.biz
was listed at $1,050 while PowerTechnologies.net
and DFWHomes.net sold for $1,000 each.
The surprise winner on the country code
front this week was a domain from Moldova. As you saw
on the all-extension leader board, D.md dispensed $10,000
at Afternic to lead the new ccTLDs list. The overall numbers
went to .us though, as the American country code
racked up five chart entries to out pace Germany's .de
Aaron Kluge of BrokeringDomains.com
had the top .us sale, letting #3 Blogging.us go to Andrew
Shorten for $5,500. Another good one was #7 USImmigration.us,
sold during the Moniker/T.R.A.F.F.I.C. West auction for $4,150.
We also just got word of three nice generic one-word .us sales
from earlier this year, Cosmetics.us and Cooking.us
at $5,000 each and Theater.us at $3,000.
Those closed more than 30 days ago, so are no longer eligible
for our weekly chart, but the sales are still worth noting.
.de scored big with #2 ForexHandel.de at
6,500 ($8,357) while the top .co.uk entry was iFlorist.co.uk
at £2,500 ($4,718). Both of those sold at Sedo.com.
Other countries represented on this week's listed included
Mexico, Canada, Argentina and the Cocos
(Keeling) Islands. We also saw the first reported .eu
(European Union) sales, with Sedo selling #11 Tiefbohren.eu
("drill guns" in German) for 2,300
($2,957) and #15 RacingWorld.eu for1,200 ($1,543).
Here's a look at the complete Country Code
Chart for the week ending May 14:
Code Top 18
ccTLD Sales: Mon. May 8, 2006 - Sun. May 14, 2006 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. May 16
We don't see a lot of
.cc sales, but this week three of the Cocos (Keeling) Islands
domains hit our Top 20 Country Code chart. Cliff Millender
sold 5B.cc for $2,000 and 5V.cc for $1,000
while US.cc was sold at the NamePros.com
domain forum for $1,623. A NamePros moderator also sold
Easy.us for $1,200. We think another .us sold at
Afternic for $1,000, Quotes.us, might have been
the best buy of the week though.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year To Date
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of DotCom
also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday night publication to give
you the freshest sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.