Wave of Domain Auction Sales Washed Ashore This Week With Four
6-Figure Deals Riding the Tide
The last remaining sales fromMoniker.com'slive and silent auctions at the T.R.A.F.F.I.C.
West conference in Las Vegas last month were
finalized this week. This residual auction wave was the biggest
one yet, carrying a quartet of six-figure sales in its wake. The
auction also spawned 20 of the 21 biggest reported deals wrapped up
over the past 7 days. To make room for all of them, without drowning
out the action from the everyday venues, we are doubling the size of
our usual Top 20 chart to 40 positions this week.
The big guns were Settlement.com at $200,000 and a
trio of two-letter .coms; OL.com ($150,000), UB.com
($129,420) and PX.com ($120,000). Afternic/BuyDomains
kept the auction sales from sweeping the top half of the chart
thanks to their $75,000 sale of #8 Video.us. That is
the the biggest sale ever reported for a United States
country code domain.
By Ron Jackson
The deal for Video.us between seller Mark
Beatty (a moderator at theNamePros.com
domain forum) and the Streaming Group from Belgium was
struck a few weeks ago, but the change of ownership was not
reflected in the public WhoIs record until this week. Video.us now
ranks as the biggest ccTLD sale in any extension this year
and at 75K it is 50% higher than the runner-up, Office.de at $50,540.
Seven of those charted Moniker/T.R.A.F.F.I.C.
sales are .mobi domains, including #5 RealEstate.mobi
at $85,000. Whatever you think of the future prospects for
the mobile extension there is no denying that in the early going it
has outperformed all previous new extensions in aftermarket sales.
In 2007, in terms of the biggest sales, .mobi is even outperforming
the long established .net and .org extensions.
Competing head to head with the older TLDs, .mobi now holds six of
the top ten sales on our Year-To-Date Global Contenders chart
(the second chart on our YTD
Charts page). .Net has three of those sales (including
the year's best, RealEstate.net at $300,000) and .org
Of course, when you talk about dominance,
.com still has no rival. 31 of the 42 charted domains are .coms
(there are two extra slots due to a three-way tie for the final
position). Along with the seven .mobis, there are three .nets and a .info.
The .info is the second highest sale in that extension this year.
That is #29 Newspaper.info, sold at Sedo.com
for €13,550 ($18,483).
Moniker/T.R.A.F.F.I.C. would have accounted
for even more of the sales on the new chart if one group of names
had been sold individually instead of as a mini-portfolio. Blogster.com,
Blogster.net, ShopBlogster.com and MoBlogster.com
were auctioned off as a package and wound up closing for $275,000.
Of course, without individual prices we can't rank the names in a
If you backed out all of the Moniker/T.R.A.F.F.I.C.
sales that closed this week, SnapNames.com
would have had the most five-figure or higher sales with five.
Moniker, Sedo, Afternic/BuyDomains and DigiPawn.com
were the only venues with multiple chart entries. DigiPawn scored
twice with Officials.com ($21,000) and Argument.com
($20,000). Here's a look at the complete leader board for the week ending Sunday,
DN Journal Top 40
Domain Sales - Mon. April 16, 2007 - Sun. April 22, 2007 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. April 24
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both.
There were four more five-figure sales that just
missed the chart. Afternic/BuyDomains had two of those with GPSInfo.com
and BeautyJobs.com at $10,000 each. Another Moniker/T.R.A.F.F.I.C.
sale, VeganDiet.com, closed at $10,000, as did TheDirectory.com,
a name purchased in a private transaction by Tampa's FTS
At Afternic/BuyDomains, the ActiveExchange
platform is continuing to pay big dividends. ChristianClassifieds.com
claimed $9,199, Housesitting.com sewed up $8,000
and SolarTint.com shielded $7,000. MobileITX.com
and Gegen.com drew $6,000 each while three others; SocialRank.com,
EasyInvesting.com and CoastGuardLicense.com landed $5,500
PensacolaHotels.com booked $5,300, Play-Off.com
plucked $5,000 and OCMoms.com served up $4,500.
ExecJets.com took off with $4,288 while five other
domains earned $4,000 each. That group included USElectric.com,
PriceBeater.com, NROO.com, MJSA.com and CPRExpress.com.
Afternic/BuyDomains had another 79 .com sales ranging
from $2,000 to $3,888. Those are listed in the table
Afternic/BuyDomains had more than 160 more .com
sales ranging from just under $2,000 all the way down to $500. An
analysis of all of the sales reported to DN Journal in the
first quarter of 2007 (the first quarter that included BuyDomains
sales every week) showed Afternic/BuyDomains leading all venues in
dollar sales volume with $5,229,441. That gave them 24.81%
of total reported sales revenue, nipping SnapNames who had 22.90%
with $4,825,851. Keep in mind that our data reflects only
reported sales, which, due to non disclosure agreements, is only a
fraction of the overall market.
Speaking of SnapNames, they had another rock solid
week with star performers like 99cent.com($8,100), Vone.com
($6,877) and TicketLand.com ($6,800). SunCapital.com
lit up $6,300, Gopa.com gathered $6,200 and
FloridaStorage.com locked up $6,199. HamTest.com
tuned in $5,655, TechBoard.com tallied $5,400 and
PowerCenter.com plugged in $5,300.
Scratchboard.com brought $5,099, YogaTeachers.com
untangled $4,988 and WeatherPhoto.com went for $4,600.
SnapNames had 29 more .com sales ranging from $2,000
to $4,100. You can check those out in the table
Additional SnapNames Sales
Back at Sedo, AutoProducts.com produced $9,660
and AccessCapital.com deposited $6,500. At Pool.com,
CountrywideCustomers.com cornered $6,000, TickleMonster.com
tacked on $3,090, SoccerSkills.com struck $2,166
and PerformanceRims.com returned $2,111. At Enom's Club
Drop, DysneyChannel.com delivered $3,200
and OnlineStar.com attracted $2,000.
FemaleStrippers.com uncovered $4,984, FoodChoices.com
chipped in $3,255 and StudioOto.com closed at $3,035.
UGetMeds.com dispensed $2,505, EdnoPeru.com
posted $2,344 and Vongae.com connected for $2,222.
HotelQuito.com contributed $2,016 and Live176.com
kicked in $2,005.
A lot of strong four-figure sales from the Moniker/T.R.A.F.F.I.C.
auction also closed this week including 6666.com ($9,420), Allergens.com
($9,101) and a pair at $9,000 each; FlatScreenTVs.com
and CankerSores.com. GoingFishing.com reeled in $8,470,
CollegeBookstore.com and HighSchoolBookstore.com
billed $7,500 each and FastAutoLoan.com fetched $7,060.
PromQueen.com presented $5,500, NannyCameras.com
captured $4,710 and AscorbicAcid.com added $4,500.
LoveWords.com unwrapped $4,240, PantsOff.com pinched
$4,139 and NaturalCotton.com notched $3,300.
The Moniker list also included AntiAgingProduct.com at $2,700
and NorthernEurope.com at $2,000.
(.biz, .info, .mobi, .net & .org)
This was a monster week for the Global
Contenders - in fact they were so strong that the top 11
names on this list all made the all-extension leader board you
saw earlier (by far the largest number ever to cross over to
the top chart). The top four names on this week's list
also rank among the ten biggest GC sales for this year to
date. With all of the big sales from the Moniker/T.R.A.F.F.I.C.
auction that closed this week, .mobi dominated the new
chart, taking 12 of the first 16 entries (to make room for the
flood of auction names we expanded this week's GC chart to 30
The highest ranked domain that you haven't
seen yet is Ole.org, sold for $8,000 at
Afternic/BuyDomains. That was one of six entries for that
venue, more than any other aside from the Moniker auction
entries. Here's how all of the GC top sellers stacked up for the
week ending April 22:
Global Contenders Top 30
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. April
16, 2007 - Sun. April 22, 2007 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect April 24
There were many more four-figure GC sales just off the chart
with Afternic/BuyDomains claiming most of those including Plenary.net
($2,488), Equator.net ($2,400) and a pair at $2,288;
ExecutiveTeam.net and EnergyCenter.org.
AIDC.org generated $2,150 while LutheranHome.org
and Genvec.net returned $2,088 each. Afternic/BuyDomains
had 22 more four-figure GC sales ranging from $1,000-$2,000.
You can review those in the table below:
Afternic/BuyDomains GC Sales
At SnapNames, the winners included Informatics.net
($2,062), Strategic.net ($1,889) and K12.net
($1,700). RTM.org added $1,617, Inspector.org
revealed $1,250, SexLola.net nabbed $1,060
and MyFla.org attracted $1,050.
At Sedo Amp.mobi lit up $2,250, GayBlog.net
made $1,400 and two others; ThePhenomenon.net
and GeoTech.net took in $1,000 each. At Pool.com,
.org ruled the roost with Thumbs.org ($1,938), Machinery.org
($1,383) and Criterion.org ($1,250).
Leaderboard.org and Baggy.org added $1,050 each
and Flutes.org drew $1,000. Pool also sold BestCheapDomainRegistration.info
Justin Godfrey sold four .info domains
(to three different buyers) at DNForum.com.
Surveys.info was exchanged for $2,300, Textbook.info bagged
$1,466 and two others; Conversion.info and Fags.info
found $1,326 each. In another sale from the Moniker/T.R.A.F.F.I.C.
auction LoanCalculator.mobi crunched $1,500.
The biggest ccTLD news this week, by far,
was seeing the final touches put on the $75,000 sale of
Video.us. As noted earlier that is the largest sale
ever reported for America's extension. It is also the
biggest country code sale for any extension so far in
2007. .US has two more charted domains this week, #13 RobotShop.us
at $2,200 and #15 SexToy.us at $2,000.
Both of those domains were sold at Sedo, a venue that
accounted for all but 3 of the sales on our new Top 20 chart.
Germany's popular .de extension
had the most chart entries with four, led by #2 ReiseForum.de
("travel forum" in German) at €4,600 ($6,275).
The European Union's .eu and France's .fr
matched America's .us with three charted domains each while Great
Britain (.co.uk) scored twice. The other countries
represented this week were Morocco (.ma), The Cocos
(Keeling) Islands (.cc), Samoa (.ws), Spain (.es)
and Canada (.ca).
Here's a look at the complete Country Code
chart for the week ending April 22:
Code Top 20
ccTLD Sales: Mon. April 16, 2007 - Sun. April 22, 2007 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. April 24
ReiseForum.de ("travel forum" in German)
€4,600 = $6,275
€3,500 = $4,775
€3,200 = $4,365
€3,000 = $4,092
€2,250 = $3,069
€2,200 = $3,001
Innenarchitekt.eu ("interior architect" in German)
In additional four-figure sales just off the
chart, CityLife.co.za (South African ccTLD) went
for $1,210 (8500 rand) in a private sale, Radios.ca
tuned in $1,202 at Pool and Propane.us lit up $1,200
at Afternic/BuyDomains. At Sedo, Siding.us tacked on $1,000
and Babes.cc just missed the four-figure mark at €725
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year To Date
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of DotCom
also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday night publication to give
you the freshest sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.
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