Sells for More Than $9.5 Million in Deal Moniker Claims Is Largest
Cash Sale Ever
Moniker.comannounced today (May 15) that it has brokered the sale of Porn.com
to MXN Limited for more than $9.5 million. The exact
price and terms of the transaction were not disclosed but Moniker
said this is the largest all-cash domain transaction in history.
In total value, they said it would be the second largest domain sale
overall after Sex.com (which reportedly sold for
approximately $12 million in cash and stock in January 2005).
Moniker CEO Monte Cahn said Porn.com will prove to be a
valuable asset for MXN Ltd. because of its significant number of
daily visitors, established type-in traffic in addition to being the
top domain in the adult industry.
By Ron Jackson
At the T.R.A.F.F.I.C
West Live Auction in March, Porn.com attracted a bid
close to $7 million but did not meet the owner's reserve. Moniker
continued working with interested parties and finally completed a
sale this week. Knowledgeable sources say the price paid for the
domain would be approximately 5-6 times its annual earnings.
Unfortunately we will be unable to chart the domain since the exact
price was not released (MXN had put out their own press release
earlier in the day and said the price was over $9 million, then
Moniker followed with a release pegging the minimum figure at $9.5
million). We will add a footnote to our Year
To Date chart to record the sale and price estimate.
Though no other blockbuster sales were reported this week, all of
the domains on our new Top 20 chart hit the five figure mark.
The leader of that pack was InstantApprovals.com, a name that
David Evanson sold to Experian for $60,000. Afternic.com/BuyDomains.com
occupies the #2 slot after selling SaleByOwners.com for an
even $50,000. That was one of three chart entries for that
placed more names on the leader board than any other venue - seven
in all - including #5 MyOrder.com at $27,050.
Meanwhile Moniker, in addition to brokering that $9 million deal,
marked up three wins on the Big Board, topped by #4 MobileLove.com
at $30,445. In a pair of private transactions, Rick Latona
purchased #10 MakatiCity.com for $20,000 and #14 Makati.com
.Com swept 18 of the 20 chart entries. Only #12 Asbestos.net
and #17 SocialWordJobs.co.uk managed to break .com's stranglehold on the Top 20.
Here's a look at the complete leader board for the week ending Sunday,
DN Journal Top 20
Domain Sales - Mon. May 7, 2007 - Sun. May 13, 2007 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. May 15
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both.
As always, there was a huge supporting cast of
solid four-figure sales this week. The winners at SnapNames included SurfHawaii.com($6,643), MyVacationRental.com
($6,600) and Eighteens.com ($6,399). QuickDrop.com added
$5,711, ToySale.com tallied $5,299 and MoneySuppermarket.com
(typo) sold for $5,200.
Also at SnapNames, SelfDivorce.com drew $5,001,
TallahasseeFL.com contributed $4,667 and SecuredCard.com
kicked in $4,600. FNET.com fetched $4,101, GolfClubWarehouse.com
chipped in $4,099, RapidCitySD.com delivered $3,801
and FilePorn.com posted $3,766. SnapNames sold another
20 .com domains ranging from $2,000 to $3,600. You can
check those out in the chart below:
Back at Afternic/BuyDomains, the ActiveExchange
continued to produce heavy sales volume. SunGreen.com sowed $6,800,
JOQ.com corralled $5,900 and three others; NovaGenesis.com,
BarnSupplies.com and 4Real.com returned $5,000
each. VoiceInc.com recorded $4,800 while Confia.com
and Equimed.com dispensed $4,688 apiece.
MiniPages.com produced $4,150, Yoog.com
yielded $4,008 and ITSupply.com tacked on $4,000.
ATMCash.com withdrew $3,999, ISTOnline.com and BillingSystems.com
brought $3,888 each and Jardim.com clicked for $3,850.
Afternic/BuyDomains had another 46 .com sales ranging
from $2,000 to $3,500. Those are listed in the table
Afternic/BuyDomains had over 225 more .com sales
ranging from $1,925 all the way down to
the $250 paid for WakeUpCanada.com.
Back at Sedo, Picasa2.com provided $8,000
and FamilyRoots.com generated $7,000. PartyWisely.com,
CelebrateWisely.com and BoardingServices.com attracted
$6,000 each and Gesture.com generated $5,000.
Moon Domains sold Siser.com ($5,000) and MyVideoSearch.com
drummed up $5,500 for DigiDance.com and Enom's Club
Drop landed $3,800 with CraigsListing.com.
CPay.com sold for $3,583, GuaranteedEngines.com
cranked up $2,505 and DigiBid.com banked $2,282.
(.biz, .info, .mobi, .net & .org)
The .nets ruled the Global
Contenders chart this week, sweeping 14 of the 20
positions, including the top spot with Asbestos.net at $15,240.
As you saw earlier, that sale at Moniker.com also made the
all-extension leader board.
.Info also enjoyed a very strong week
with five chart entries, including #2 Solar.info, sold
for $8,500 at NameDrive. Justin Godfrey hit the
daily double, selling Guns.info and Pics.info
for $6,500 each in a private transaction.
.Org managed to get only one name on
the top sellers list this week, #3 KRP.org, a domain
that went for $8,000 at Moniker. Here's how all of the GC
leaders stacked up for the
week ending May 13:
Global Contenders Top 20
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. May
7, 2007 - Sun. May 13, 2007 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect May 15
There were 32 more four-figure GC sales
just off the chart and Afternic/BuyDomains accounted for
nearly half of those (15 in all). Their list included Nutritionals.net
($2,000), Laps.net ($1,957) and a trio at $1,500
each that included OpenYourMind.net, LighthouseRealty.net
and KitchenPlanners.net. LightBulbs.net
illuminated $1,400, GiveBack.net notched $1,300
and AnimeFriends.net added $1,288.
RightResponse.org rang up $1,190
and EatOut.net served up $1,050. Afternic/BuyDomains
had five more that went for $1,000 each; TheVets.net,
SportsFitness.net, HoustonSports.net, CommercialLoans.net
At Sedo, DataRecoverySoftware.net saved
$2,039, Mikroskope.net revealed $1,700, GetIn.net
admitted $1,600 and Aerogel.net dispensed $1,563.
Serbia.mobi sold for $1,428 and SSI.mobi
unlocked $1,000 while Balearen.info bagged $1,360.
At SnapNames, VideoNetwork.org tuned in
$1,551, Kanaren.net cornered $1,350 and Microprocessors.net
computed $1,284. Capacitors.net collared $1,250,
Distributing.net trucked in $1,051 and MicroController.net
Property-Abroad.info paid $1,950 at
NameDrive, Corporations.biz finally closed after
selling for $1,770 at the last Moniker/T.R.A.F.F.I.C.
auction, Options.info picked up $1,500 at DNForum.com
and Breasts.biz brought $1,082 at TDNAM.
Great Britain's .co.uk took the top two
spots on this weeks Country Code chart, with SocialWorkJobs.co.uk going for $10,744
at Sedo and Cow.co.uk milking £4,000 ($7,940) in
a sale made through Hey.co.uk.
Germany's .de was the leading extension overall,
sweeping 9 of the 20 chart entries. The top German
domain was #3 (tie) Sidestep.de, sold for $6,800
France (.fr) and Spain (.es) each
charted two domains this week. The other countries represented
were Argentina (.com.ar), Mexico (.com.mx), Tuvalu
(.tv) and the European Union (.eu). Here's a look at the complete Country Code
chart for the week ending May 13:
Code Top Sellers
ccTLD Sales: Mon. May 7, 2007 - Sun. May 13, 2007 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. May 15
7,900 = $10,744
£4,000 = $7,940
5,000 = $6,800
Mundoanuncio.com.ar ("world advertising") in Spanish
There were a 11 more ccTLD sales just off
the chart. At Sedo, Vliegveldtaxicentrale.nl (Netherlands
country code) brought $1,700 and Die-werbeagentur.eu
("the advertising agency" in German) sold for $1,632 while Parylene.de and AnwaltFinder.de
delivered $1,563 each. Tchibo.it (Italian
ccTLD) and Cosys.eu added $1,360 apiece and Languag.es
translated to $1,353.
At NameDrive, Cision.de saw $1,800
and Blackjack.co.at (Austrian country code)
raked in $1,500. Newark.tv dialed in $2,000
in a private sale and Richard Kligman from QOOF.com sold
Uptown.tv for $1,000 at the NamePros.com
forum. Life.cc also changed hands for $1,000 in
a private sale.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year To Date
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to firstname.lastname@example.org.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of DotCom
also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday night publication to give
you the freshest sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.