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August 05, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

SnapNames Boosts Resources to Give .TV & .CC Fans a Better Chance to Catch Dropping Domains

SnapNames.com, a pioneer in the domain drop catching business, has some good news for fans of .TV and .CC domains. Following its recent integration with with fellow drop catching giant  NameJet for deleting inventory, SnapNames has decided to devote more of their resources to catching expired .TV and .CC domains. 

A company press released noted, "Although the fulfillment of backorders placed on SnapNames for .CC and .TV domains has always been possible, the rates of acquisition were low compared to other extensions. Now SnapNames has dedicated a substantial amount of resources to these extensions, and one can expect a fulfillment rate on par with the rest of the deleting inventory."

As industry veterans know, the .CC domain extension is technically the ccTLD for the Cocos Islands (a chain located off the coast of Australia), but it was re-purposed under a licensing agreement to serve as a globally available TLD that anyone can register.  As a short extension with memorable repeating characters it has gained favor among some registrants and investors, especially those in China

.TV domains were also originally launched as a  ccTLD serving the Pacific islands of Tuvalu but the TLD quickly caught the attention of investors around the globe for its obvious connection to anything related to television. Like .CC it is also a globally available TLD that anyone can own. Websites with video content have naturally led the way in .TV adoption with popular streaming services like MLB.tv among the most prominent examples. 

SnapNames, with its patented drop-catching technology, has been acquiring names on the Drop since 2001. Recently, NameJet and SnapNames joined forces and SnapNames started powering the drop on NameJet, giving customers a better chance at acquiring backordered deleting names, and being able to use their platform of choice with an integrated auction platform.

(Posted August 5, 2016)  


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