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February 02, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.CLUB Boosts Sales By Offering Five Years of Free Financing and a New Partnership Program for Brokers 

On the same day the 2017 NamesCon conference opened in Las Vegas (January 22) the .CLUB registry launched two new initiatives designed to boost sales - a five-year free financing program for premium domains priced at $1,000 or more and a new Broker Program

that helps brokers profit from .CLUB sales. The first week of results are now in and .CLUB is delighted with how well the programs are working.

Chief Marketing Officer Jeff Sass told me, 
"39 premium names totaling $149,480 (after broker discounts) were sold in the first 7 days. 95% of the buyers (representing 37 names) chose the free financing option and 43.6% (17 names) were bought or sold by Broker Program participants."

"With 60-month, interest free financing, that $1,000 name can be had for less than $17 a month. For businesses and entrepreneurs, great 5 and 6-figure premium names become much more attainable when payments are spread out over 5 years. You can search for and purchase premium .CLUB names, with a one-time payment or with 60-month financing, at www.get.club."

Sass added, "With the broker program, domain investors and brokers can more easily market and sell .CLUB premium names to their clients, passing along savings and the financing option. Approved brokers are issued a unique code they 

.CLUB CMO Jeff Sass speaking on a New gTLD panel at the 2017 NamesCon conference in Las Vegas last week.

can pass along to their customers. The code will automatically offer a 10% discount to the purchaser and earn commission for the broker the code is assigned to. Some brokers have been even been financing their own exclusive inventory of names they have an interest in developing and/or re-selling.  Interested brokers can get more details and apply for their unique code at www.get.club/broker."

.CLUB also reported that they sold over $112,000 worth of premium domains in the final quarter of 2016. 23 of those sales were over the $1,000 mark making them them eligible to be charted in our next weekly domain sales report that will be out Wednesday evening (February 8).  

(Posted February 2, 2017) 


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