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Public
Interest Registry
(PIR), the not-for-profit
operator of the .org, .ngo
and .ong domains and Nonprofit
Tech for Good released
an interesting new survey this week,
their 2017
Global NGO Online Technology Report.
This 2nd annual report reveals how non-governmental
organizations (NGOs) worldwide
use web, email and mobile
communications, online fundraising
tools, and social media.
While
the report is specific to the
not-for-profit category, the results
should be of interest to anyone
who is developing a website and
trying to figure out the most
effective ways to interact with
visitors and clients.
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The
report details the key findings from
a survey of 4,908 NGO respondents
from 153 countries across Africa,
Asia, Australia & Oceania,
Europe, North America
and South America. Compared
to the 2016 survey, the report
nearly doubled in the number
of participants. Findings in the
report include regional comparisons
of how NGOs use the internet to
build awareness and raise funds,
as well as whether NGOs find
specific online and mobile
communication tools to be effective
for their communications and
fundraising strategies.
Key
findings globally include:
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92%
of respondents have a
website. Of those, 78%
are mobile-compatible.
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Only
38% regularly publish a
blog.
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More
than 68% of survey
respondents noted that their organization
uses the .org domain,
compared to 9.2% that use
the .com domain.
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Email
dominates as the preferred form
of communication to donors, with
71% of respondents
regularly sending email updates,
whereas 15% regularly
send text messages to
supporters.
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67%
of respondents accept online
donations.
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While
95% agree that social
media is effective for
online brand awareness, only 66%
of respondents say that
executive leadership supports
prioritizing social media in
their online communications and
fundraising strategy.
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Facebook
leads as the preferred social
media platform with 92%
of respondents having a
dedicated page, followed by Twitter
(72%) and YouTube
(55%).
Heather
Mansfield, the founder of
Nonprofit Tech for Good, said “As
internet infrastructure continues to
improve worldwide, we expect that
future results of this survey will
demonstrate that NGOs around the
world are becoming more equally
empowered to use the internet to
inspire philanthropy and create
social change. The NGO Online Tech
Report is groundbreaking in
that it is the only annual
research project dedicated to
studying how NGOs use online
technology on a global scale and
reveals the technological gaps
across regions."
With
respect to North America, key
findings include:
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When
communicating with supporters, only
3% of respondents in North
America regularly send mobile text
messages.
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85%
of respondents accept online
donations.
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38%
of respondents in North America
have been using social media for
3-4 years and 36% percent
have been using it for 5-9
years.
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50%
percent of respondents in North
America have used social media
to report live.
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Public
Interest Registry CEO
Brian Cute noted, “We
understand the global NGO
community uses the internet
to advance their causes,
however the status of a
region’s internet
infrastructure may impact
their ability to communicate
and spread their mission
worldwide. The report allows
us to see the challenges,
pain points and ultimately opportunities
to support organizations
online and give them a
foundation to stay
connected.”
Public
Interest Registry's mission
is to educate and enable the
global noncommercial
community to use the
internet more effectively,
and to take a leadership
position among internet
stakeholders on policy and
other issues relating to the
domain naming system. Nonprofit
Tech for Good is a
leading social and mobile
media resource for nonprofit
professionals.
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PIR
CEO Brian Cute |
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