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February 13, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

TLD Registry Clears High China Hurdle - Now Has Two of the Very Few Extensions Accredited There 

While there are now well over 1,000 domain extensions (TLDs) on the web, one of the world's most important markets, China, has fully accredited only 32 of those. The latest to make the exceptionally short list are TLD Registry's .在线 (Dot Chinese Online) and .中文网 (Dot Chinese Website) extensions. The company got the good news over the weekend from China’s Ministry of Industry and Information Technology (MIIT), the state agency of the Chinese government that regulates the Internet from within China, after MIIT gave TLD Registry's Beijing-based WFOE (wholly foreign-owned entity) company full accreditation status.

The accreditation means that Chinese citizens and organizations who register .在线 and .中文网 can now obtain an Internet Content Provider (ICP) license that must be displayed in the footer of any website hosted within China. Non-accredited TLDs can only be hosted outside of China. For domain developers, being able to host a site within China greatly reduces the risk of getting blocked or shut down without notification due to the lack of a valid ICP license. It also means that foreign companies who wish to market their products and services on a website within China will experience much faster access to their sites by Chinese citizens, due to their websites now having the option of resolving from a host inside of China, thus bypassing the firewall and other latency issues that can block access and sales.

TLD Registry CEO Arto Isokoski

Arto Isokoski, CEO of TLD Registry, said, "Receiving MIIT’s accreditation is one of the greatest milestones we’ve achieved as a China
market focused business. SMB’s, corporations,
startups, brand protection agencies, investors, and anyone else in China who wishes to use one
of our domain extensions for their website can now do so with ease and official approval.”

Several foreign registry operators have been vying to obtain the coveted MIIT accreditation due to China’s massive and lucrative market, however they must endure a rigorous and time consuming process. The ability to register .在线 and .中文网 and host a website legally from within China effectively provides TLD Registry with a linguistically correct and culturally relevant alternative for a population of nearly 1.4 billion people (of which 721 million are internet users) and the largest e-commerce market in the world.

(Posted February 13, 2017)

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