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aspect of the
industry, Brands & Domains was
created to focus on one sector -
.brands - those new gTLDs
that are owned and operated by
specific companies to reinforce
their online identity. More
than 500 .brand extensions
are now live including .google,
.audi, .canon and .philips
to name just a few.
This
year the Brands & Domains event
expands from one day to two and
moves to a new city - The
Hague, Netherlands. The show
will be staged at the Grand Hotel
Amrath Kurhaus (where the
2016 Domaining Europe conference was
held) on October 2 and 3, 2017. Stefitz has also
enlisted two men with
well established .brand expertise
- Guillaume Pahud
(DotStories.com)
and Martin Sutton (Top
Dot Ltd.) - to
co-produce the upcoming event.
Brands
& Domains describes itself as
"a neutral and non-biased
platform organized around three
topics: Brand & Customer
Protection,
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2017
Brands & Domains Conference
Co-Producers Guillaume Pahud (left)
and Martin Sutton
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Governance
and Brand Communication &
Customer Experience." At
the 2017 show marketers, brand
executives, IP Specialists and
policy makers will gather to exchange and discuss
opportunities and best practices as well as research and analysis.
Representatives from registrar
and registry operators will also be
on hand to connect with marketers and brand specialists to help
develop and generate brand value.
The objectives of the conference are
to:
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Inform brands about the existing use cases so that brands include dotBrand in their digital
marketing tools landscape.
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Raise awareness & Educate communication and web agencies about the potential of
dotBrand domains.
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Connect the world of digital marketing and branding with the domain name ecosystem.
Those
scheduled to speak include Akram
Atallah (Deputy CEO and President, Global Domains Division
at ICANN), Georges Edouard
Dias (former Chief Digital Officer
of l’Oreal) and Tony
Kirsch (Head of Professional
Services and Evangelist for Neustar)
to name just a few. You can see
the full speakers list here.
Organizers
will also exclusively share the results of an
SEO contest run by web
agencies with the co-operation of universities and researchers.
Those who wish to attend can Register
here (the cost is €300).
Brands & Domains has also
secured a special hotel room rate of
€125 per night for
conference attendees. Rooms can be
booked here.
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