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November 20, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

GGRG's Latest Report on Liquid Domain Sales Finds $ Volume Up at Escrow.com But Down in Publicly Reported Sales

Domain brokerage and consultancy GGRG.com has released their latest free quarterly report (.PDF file) breaking down aftermarket sales and development of "liquid domain names." GGRG defines those as being very short .com domains consisting of all letters (L) or all numbers (N), as well as 3-character (C) .coms that have a 

combination of letters and numbers. GGRG terms these categories "liquid" domains because they are relatively easy to sell at prevailing market rates.

GGRG Founder Giuseppe Graziano

GGRG's latest report, produced by Founder Giuseppe Graziano in conjunction with Escrow.com, Intelium.com and ShortNames.com, covers results from the 3rd quarter of 2017.  Regarding that period GGRG wrote, "Q3 presented the lowest turnover rate (the percentage of the entire liquid domain name category that is bought or sold in markets during this quarter) in disclosed sales ever seen at 0.56%. This might be due to a few factors, including the seasonality (summer months are typically slower) and reduced investor activity. The aggregate value of disclosed transactions (publicly reported sales) went down 58% from $12.9 million to $5.4 million." 

GGRG found that the disclosed sales volume differed from the results reported by Escrow.com (who does not make individual domain sale prices public but does share total dollar volume). At Escrow.com $ volume, increased significantly for 3Ls, 4Ls and 5Ns, as a consequence of large end user sales or

unreported portfolio transactions in these categories. According to Escrow.com, the most traded category this quarter were the 3Cs category, with $8.6 million of the $24.4 million in sales registered for the entire liquid domains category.

GGRG added. "The 5th percentile values (a representation of a reasonable category price 
floor
in any given time period) continued to go down across the board, with 3Ls losing 12.94%; 5Ns losing 12.28%; and 4Ls stable at -1.67%. The notable exception were again the 3Cs, which presented a +25.91% increase."

The report also includes data on the percentage of liquid domain names held in individual countries/regions, the percentage of them that are developed and other statistics, as well at the firm's forecast for the category in the months ahead.

(Posted November 14, 2017) 

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