|
Pricing
varies from low standard rates
upward through several premium
levels. A quick spot check at a few
registrars showed some attractive
opening day pricing - just $1.49
for standard rate domains at Dynadot
for example. The next level up
(which includes a lot of one word
and 3-letter domains) seemed to fall
in the $15 range with Uniregistry
selling those at $13.20
(for the most
sought after keywords there were much larger jumps at all
registrars we checked which has
become standard operating procedure
in the new gTLD world).
|
Kevin
Kopas
.ICU Co-Founder & COO |
The
registry is marketing .ICU
as shorthand for "I
See You,"
describing it as a new
extension designed to
provide an easy, innovative,
and universal alternative to
traditional domains.
Other generic new gTLDs
could say the same thing but
ShortDot COO Kevin Kopas
pointed to another attribute
that he believes will help
separate .ICU from the
crowd, saying his TLD is
offering end users a
partnership beyond just the
domain name.
"We
know that an online brand
starts with a domain name
but ends with a relentless
focus on connecting more
meaningfully with
customers," Kopas said.
"To do this the company
has designed a "Pioneer
Program" which
provides media expertise to
new and evolving businesses
who are looking to create,
expand, or improve their
online marketing strategies.
The program includes
exclusive access to a
digital co-working space
with help from others and
learning resources
like a |
|
21-module
online
media program aimed at
bringing businesses closer
to their customers by
driving strategic and
consistent message delivery
across online
platforms." |
Kopas
added, "The program has already
gained several participants,
including TottenhamHotspur.icu,
a site supported by the English
Football Club. This domain markets a
Football camp in Italy with FA and
UEFA-qualified coaches for boys and
girls ages 8-16. Pia Jensen,
who manages the parent business,
Italian Tours, says "we are
excited to become a 'Pioneer'
because it will allow us to improve
our messaging and reach more kids
and parents."
The
management team and board of
directors at .ICU is comprised of
domain industry veterans Lars
Jensen, Kevin Kopas, Mogens
Nielsen and Michael Riedl
and the registry uses CentralNic
as its backend service provider.
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