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November 20, 2018

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Michael Cyger Predicts His Cash + Equity Sale of Brew.com Will End Up Being a 7-Figure Deal

DNAcademy.com Founder Michael Cyger has earned kudos for the site's diverse offering of courses designed to help digital investors and entrepreneurs achieve success. Michael now has  another real world case study he can share of how a premium domain sale can be structured in a way that generates profits long after the sale agreement has been signed - his own cash & equity sale of Brew.com this month. 

While the exact terms of the Brew.com deal are subject to an NDA, Cyger said the cash component alone would put the sale among the year's 10 biggest to date. Better yet, he expects the equity stake he got in the business the buyer is building on the domain will end up being worth seven figures in the long run. 

Michael Cyger

Image from Bigstock

Brew.com was purchased by the new company's Founder & CEO Jijo Sunny who discussed the venture in this Twitter thread. Jijo and his team launched another company, BuyMeACoffee.com, earlier this year. As it happens, neither that company nor Brew.com is involved in the coffee business. The "coffee" is a metaphor for small donations made to all kinds of creators of quality content - artists, designer, writers, developers, etc. BuyMeACoffee.com is a platform that showcases the creators and collects the donations. For that, the site collects 5% of the amount donated.

Brew.com, which will be a separate enterprise, could be thought of as a premium

version of BuyMeACoffee, one that will feature the best content with exclusive rewards and perks in an ad free environment.

Cyger told us, "I'll be a member of Brew's Advisory Board for the next few years as they launch and scale. It's a deal that will be worth seven figures when Brew.com gets traction and I'm really proud to be associated with Jijo, his brother Joseph, and the entire Brew.com team. It's going to be an exciting journey!"

Cyger added, "They are located in San Francisco and are applying to Y Combinator. Like most startups, they have no formal office space so I asked Escrow.com General Manager  Jackson Elsegood if we could borrow their conference room in San Francisco to meet, complete due diligence and sign the paperwork for the Brew.com deal. Jackson, Brian Tharp and the entire Escrow.com team were very generous in allowing us to use their facilities."

(Left to right: Jackson Elsegood (Escrow.com), Madhavan Ramakrishnan (Brew.com), Jijo Sunny (Brew.com), Michael Cyger and Brian Tharp (Escrow.com).

In closing Cyger noted, "My hope is that more founders with innovative and industry changing ideas go with a stellar brand and domain name from day 1 because as I wrote in this blog post: "New research shows that choosing the right name and more importantly, the right domain name for your business can have an outsized impact on the success of your business, including trust, authority, credibility, visibility and fundraising."

(Posted November 20, 2018)  

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