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December 31, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DN Journal's First Decade - 2009: Recession Arrives But Domain Investors Hold Their Own

I have been running a series of photos and highlights in The Lowdown featuring some of the people and events we have covered in DN Journal's first 10 years - an anniversary we will officially reach tomorrow - January 1, 2013. While I am using these Lowdown posts to highlight what we have covered over the past decade, I also just published a new Cover Story today that focuses on the history of the publication itself - - why I started it and how DN Journal took on a life of its own that carried me along on an unexpected but delightful decade long ride.

In my last Lowdown post Friday I covered some of the key moments from 2008, a year of smooth sailing until the Great Recession arrived in the final quarter of that year. As the recession began biting business harder in 2009 domain investors still managed to fare better than most. The biggest  problem was diminishing PPC revenue - a trend that sent domain owners scrambling for alternate ways to monetize domains. That led to a short lived mini-site craze that was soon squashed by Google (the same force that was behind lower parking payouts).

While parking was going down, ccTLDs (country code domains) were coming up en route to replacing non .com gTLDs as the second most lucrative category for domain sales, trailing only .com

Image from Bigstock

In 2009 we also continued to bring you the life stories of some of the domain industry's most interesting people including T.R.A.F.F.I.C. Co-Founder Howard Neu - a renaissance man with talents and experience ranging from singing, acting and politics to the legal profession and domain investing and developing.  

 

Howard Neu once recorded songs in the same Miami studio used by the Bee Gees. Years 
later the Bee Gees' Maurice Gibb attended Neu's swearing in as mayor of North Miami.

The ccTLD boom in 2009 reminded everyone that domain investing is a global business. One of our most touching Cover Stories to date featured Germany's endearing domain giant Markus Schnermann - a man who excelled in everything he did after teachers and doctors told him he had no future. Turns out they just had no foresight!

Markus Schnermann and his wife Susanne at the 2012 T.R.A.F.F.I.C. conference in Florida.

Another very popular 2009 Cover Story profile gave you the details on how Michael Berkens became a wildly successful domain investor (as well as author of one of the industry's best blogs at TheDomains.com). 

Michael Berkens and his lovely, irrepressible wife Judi - the life of every party.

In 2009 we also profiled Ron Sheridan, Aron Meystedt, Rick Latona and the domain industry's version of the Energizer bunny - Australia's Gregg McNair, the Chairman at PPX International. Gregg is always on the go but even though he doesn't stay in one place for long, he spreads good everywhere he goes. Gregg has been instrumental in raising hundreds of thousands of dollars for one of our favorite charities - The Water School. He also has a great personal story you will enjoy reading if you missed it the first time around.

PPX International Chairman Greg McNair and his wife Beth.

Next time - 2010 - when fortunes continue to rise and fall in waters rocked by the Great Recession.

(Posted December 31, 2012)  


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