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The Lowdown
April 2021 Archive
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Welcome to the The Lowdown from 
DN Journal
- your source for notable news 
and information from all corners of the global domain name industry! 

The Lowdown is compiled by DN Journal 
Editor & Publisher Ron Jackson.

NamesCon Will Be Online Again in September As Pandemic Continues to Delay In Person Events

A few months ago organizers of the NamesCon conference hoped the arrival of vaccines might allow them to stage an in person event in the fall of this year. However, with the Covid-19 pandemic still flaring up in various spots around the world, the show's new owners have decided to stay online when they bring the conference back for a September 22-24, 2021 run of NamesCon Online. This will be the third virtual edition of the event, following well received shows in September 2020 and January 2021.

It will be awhile before agenda details for the next one are finalized, but we got an idea of what the conference intends to cover in an email sent out by NamesCon today. It noted,  "NFT technology, emerging social platforms, fractional ownership, explosions in value, and constantly-evolving use cases: domaining has never been more exciting! Join us at this all-digital event to learn how interlocking technologies and trends can set you up for a lifetime of success. Take a front-row seat for the latest developments in brokerage, investing, aftermarket, and the registry and registrar spaces—plus round-the-clock networking, of course." 

A screen shot from the What's My Domain Worth? session 
presented at the January 2021 edition of NamesCon Online.

Registration for the September 2021 event is now open. The early bird price for the Standard Pass will be $79 through July 4, then rise to $99. If you have never been to a NamesCon conference and can act fast, they are offering a strictly limited lot of 150 Newcomer Passes for just $19!

Two special packages are also being offered - a $299 Channel Pass for registry, registrar, and marketplace team members and a $499 DN Academy bundle for those who want to sign up for a highly regarded professional course that covers every aspect of domain investing.

(Posted April 29, 2021) To refer others to the post above only (and not the full Lowdown column) you can use this URL:


SAV.com Gives Domains for Sale More Exposure by Pairing New Afternic DLS Access With Its SedoMLS Connection

It's no secret that the key to increasing domain sales is getting your names in front of as many potential buyers as possible. A proven way to do that is to make sure your names appear on the popular registration sites that buyers use to register new domains. Many of those buyers are unaware of the many separate sales platforms devoted to selling domains that have already been registered (the domain aftermarket), so they don't see those names unless they appear as better options presented alongside unregistered domains. 

Statistics show that having your domains in the normal registration channels and setting a Buy It Now price to allow instant transfer can dramatically increase sales results. Small business owners are usually busy people who have no time or interest in a transaction that requires endless and often unproductive haggling. 

Anthos Chrysanthou, a domain industry veteran who founded domain registrar and aftermarket sales platform SAV.com, is well aware of those statistics - data that prompted him to announce Monday that SAV has joined GoDaddy’s Afternic DLS Fast Transfer network. By combining that access with SAV's existing SedoMLS integration, SAV.com is maximizing the chances that domain 


for sale in its marketplace will be found by buyers as both networks have their listings shown on the sites of dozens of leading registrars around the world.

In addition to access to both of the major domain sales networks, SAV continues to compete fiercely or price with a 4% sales commission rate that Chrysanthou says is the lowest in the industry. You can learn more about the company's services at SAV.com.

(Posted April 20, 2021) To refer others to the post above only (and not the full Lowdown column) you can use this URL:


New Reports from Guta and GGRG Show Domain Aftermarket Boom Still Going Strong

Two new reports on premium aftermarket domain sales in the opening quarter of 2021 show that buyers are still out in force and spending big in an effort to establish or strengthen their online presence. At a time when the global Covid-19 pandemic continues to make things more 

difficult for many businesses to operate in the physical world, a good domain is more important than ever. The reports come from a couple of the industry's most widely known brokerages, Guta.com (who maintains offices in both the U.S. and China) and GGRG.com who operates on a global level from their beautiful home base in Lisbon, Portugal.


While prominent domain investors are always active in the aftermarket, Guta's Q1-2021 Premium Domain Sales Observation Report reflects the heavy influx of end user buyers for one-word .com dictionary domains. More often than not those those memorable assets are promptly developed and put to work generating new revenue for their owners. Guta Founder and CEO George Hong noted that end user buyers accounted for approximately 58% of the one-word domain sales tracked by 

his company. The data-packed Guta report also analyzes Q1 sales results for short .com acronym domains (2-3 letters or characters) and numeric domains (up to 4 digits).

Giuseppe Graziano
GGRG Founder 

At GGRG, Founder Giuseppe Graziano released the 19th edition of his company's popular quarterly Liquid Market Report. The GGRG focus has always been on short acronym and numeric domains because, due to their popularity, they offer a level of "liquidity" that most other domain categories do not. GGRG defines liquid domains as short .com domains comprised of 2-4 letters, 2-5 numbers or a combination of 2-3 characters mixing letters and numbers. 

Unlike one-word dictionary domains, buyers of liquid domains still tend overwhelmingly to be domain investors. Graziano noted "only 1 out of 10 liquid domains is developed with the most developed category being 2L .com at 30%."  Even so, the buy and hold crowd has been just as eager to open their wallets. Graziano reported that in the first quarter of this year, Escrow.com saw liquid domain sales on their platform soar by 54% to $17 million. "This is the best quarter I have observed at Escrow.com since we started publishing  the report," Giuseppe added.

Among the various sub-categories of liquid domains that GGRG tracks, Graziano saw growing strength in most of them. "We noticed significant increases in both 5th percentile and median values for three and four letter domains as well three-character domains (a mix of letters and numbers).

Here is a navigation tip for you to get the most from the voluminous GGRG report.  There are nine individual sub-categories (like two-letter .coms, three-letter .coms, etc) that you access from links at the top of the main LXDO page. Those are shown as: and there are also links to information and on the same row. Enjoy!

(Posted April 13, 2021) To refer others to the post above only (and not the full Lowdown column) you can use this URL:


GoDaddy Registry Goes BIG in New gTLD Biz Acquiring .CLUB, .Design and 28 MMX TLDs

GoDaddy Registry, one of the 800-pound gorillas in the top-level domain management business, put on a couple of hundred more pounds in one stunning $120 million+ swoop today. The company announced it is acquiring the .club and .design domain extensions, as well as 28 domain extensions (and certain other business assets) owned and operated by Minds + Machines Group Limited (MMX). The MMX portfolio includes location-based domain names like .miami, .boston and .bayern, as well as lifestyle, business and niche-related domains like .vip, .fashion, .yoga and .cooking.


GoDaddy Registry will pay $120 million for the relevant assets of MMX (subject to customary

adjustments). Terms of the deals for .club and .design were not disclosed. .Club has been one of the most heavily marketed new gTLDs over the years and has recently gained considerable traction from being associated (unofficially) with the exploding Clubhouse audio-only social media app where users can form their own clubs centered on specific interests.

Nicolai Bezsonoff
Registry VP & GM
GoDaddy Registry

Completion of each of the acquisitions is subject to the satisfaction or waiver of certain conditions precedent, and, in the case of the MMX transaction, MMX shareholder approval and consent of certain geographic and commercial partners and licensors.


Also today, GoDaddy Registry, a wholly-owned subsidiary of GoDaddy Inc., was awarded  contracts from ROAR to help manage the launch of generic domain extensions .basketball and .rugby, as well as one from Ally Financial to manage the branded .ally domain. Upon close of the new acquisitions, GoDaddy Registry will own, manage or operate more than 240 top-level domain extensions, with more than 14 million domain names under management. 


GoDaddy Registry Vice President and General Manager, Nicolai Bezsonoff, said "GoDaddy Registry is committed to making more meaningful, memorable domain extensions available to all registrars, so their customers can find the perfect domain names for their business, brand or big idea. All three acquisitions

support our growth strategy in unique ways by expanding our portfolio of generic, geo-targeted, and vertically-focused top-level domains."

(Posted April 7, 2021) To refer others to the post above only (and not the full Lowdown column) you can use this URL:


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