The numbers are out for consumer spending online Cyber Monday (the Monday after Thanksgiving Day), November 26. The Center for Media Research reported the results from 

ComScore, Inc. earlier today showing Cyber Monday spending soared to $733 million this year, a 21% jump over the $610 million spent on the same day last year. That is also an 84% increase over the average daily spending  total for the four week preceding Cyber Monday, which is believed to be the biggest online spending day of the year. ComScore Chairman, Gian Fulgoni, said "Cyber Monday represents the first significant spike in online holiday spending activity. With $733 million in sales, it's the first time a single day of online retail spending has broken the $700 million threshold.

Some other notable findings from the comScore report for Cyber Monday 2007 include:

• The number of online buyers was up 38% compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12%. The decline in dollars per buyer may be due to two factors -- deeper and broader price discounts offered by online merchants this year and the fact that "new Cyber Monday buyers" tended to spend less online than returning buyers.
  

• 44% of all Internet users on Cyber Monday shopped online (i.e. visited an online retail site or used a comparison shopping engine)
  

• 60% of dollars spent online on Cyber Monday came from work computers, with the balance coming from home and university computers

(Posted Dec. 3, 2007)