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attracted more than an
audience - it attracted an investor - and a
well-known one in geo circles, Skip Hoagland
(owner of Atlanta.com, MyrtleBeach.com, Cuba.com
and many others. A post
on the site this morning announced that Hoagland had
joined Morales in an LLC partnership that will operate
the site going forward.
Hoagland has had a busy 48
hours. Yesterday he announced
plans to develop an association of .com
sports domain owners that is to be modeled after the
successful Associated
Cities group of geodomain owners that he
co-founded. The sports group will be called the EnthusiastSports.com
Network and Hoagland, who owns Fishing.com,
expects it to attract owners of key domains in all
sports who would work to share ideas and cross-promote
each other's properties, just as Associated Cities
owners do now.
After attending the GeoDomain
Expo that Associated Cities staged in
November I predicted that their group could well end up
serving as a model for many other domain owners to
follow. The trick is finding a vertical |
Skip
Hoagland
new partner in SimplyGeo.com |
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where members are not
direct competitors so that they have no qualms about
helping each other get ahead. It works with geos since
every city is unique as well as in sports where each
sport is different.
Look to see
more networks of this kind in the future. Even
traditional media outlets are getting into the act in an
effort to boost their web properties. Four major
publishers (Gannett, Hearst, the New
York Times and the Tribune Company) just announced
today that they are joining forces to form
an ad network called quadrantOne that will
allow national advertisers to make a single ad buy
that will put their banners on websites operated by all
of the network's members.
(Posted
Feb. 15, 2008) |
