first full day at the Domain
Roundtable conference in San Francisco
Saturday (April 19) was packed with highlights. I'll cover
all of the details in our show wrap-up article that will
be published next week but before heading downstairs to
the Palace Hotel's conference area for day two
today I wanted to pass along a few comments about
yesterday's jam-packed schedule.
Matt Cutts speaking in the
main event at Domain Roundtable
Saturday (April 19).
afternoon Q and A session with Google's Matt Cutts
was an especially rewarding session. Several attendees
told me that the value they got from hearing Cutts detail
how to get sites ranked as high as possible in Google's
search results was, by itself, worth more than they paid
to attend the entire show. Cutts is head of Google's
Webspam team, which makes him the guy in charge of making
sure the most deserving sites get the highest placement in
Google search results.
Cutts, who is an
exceptionally engaging speaker, said the #1 factor is
having unique and frequently updated content
on your site. He passed along tons of great tips and links
to webmaster tools that will help the many website owners
in attendance gain higher visibility at Google.
Saturday highlight was a new parking company innovation, SmartName
Shops, announced by NameMedia Senior VP Brian Carr
in a luncheon presentation. The program, limited to those
who hold accounts with NameMedia's high end PPC provider, SmartName.com,
allows clients to take parked domains to a new level with
integrated affiliate shopping features. You can see an
example of what they are doing at ToyCatalog.com.
There were also four excellent panel sessions Saturday
including the always popular CEO Roundtable that
got the day off to a fast start. We will detail all of
those in our upcoming conference review article.
There were two major evening
events including the annual Name Intelligence Awards
dinner (Name Intelligence is the parent company of Domain
Roundtable and DomainTools.com).
Winners were chosen in ten categories through open
balloting on the Roundtable website and among the
thousands of DomainTools members (or where applicable,
winners were based on industry statistics, such at the
registrar net gain award). The envelopes please....
with the Largest Net Gain - GoDaddy
Best Registrar for Resellers
Outstanding Drop Catcher - NameJet
Outstanding Secondary Market - Sedo
Best Registrar - Moniker
Best Parking Company (tie): Sedo
Best Aftermarket - Afternic
Best Forum - DNForum.com
Best Blog Community (3-way tie): SevenMile.com
(Frank Schilling), Elliot's Blog (Elliot Silver) and
Domain Name News (Adam Strong and FrankMichlick).
Best Industry Coverage - DNJournal.com
of the Name Intelligence Awards
presented last night.
Awards dinner everyone boarded buses for Club 443
where TrafficZ hosted a fundraising casino night
party to benefit Grassroots.org.
Attendees donated money for chips and at the end of the
night those with the highest winnings were given an array
of prizes provided by sponsors. You can see some of the
action in the photo below:
night fundraiser for Grassroots.org
off now for another busy day today. I'll have a Sunday
show recap for you tomorrow morning.