Pizza.com has finally changed hands, three months after it was auctioned off by Sedo's GreatDomains.com with a winning bid of $2.6 million. However, the new owner, 

Philadelphia's National A-1 (according to the updated WhoIs record), is not believed to have paid that high a price, apparently having stepped in and picked up the domain after the original winning bidder bowed out. It looks like the new purchase price was subject to a non disclosure agreement and will not be released. Sedo confirmed to us today that they could not release details. We also requested information from National A-1 (who has been a home page advertiser at DN Journal for nearly two years) but historically they have not disclosed details of their transactions. The seller, Chris Clark, told 

Domain Name Wire's Andrew Allemann that a deal had been completed, but he also declined to reveal financial details of the transaction.

Mainstream press around the world jumped on the story of the original auction sale, but none bothered to follow up and report that the winning bidder never completed the transaction. This is the reason we do not report "sales" from the industry's many live auctions until the domains have been paid for and transferred to the new owners.
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