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The Lowdown



July 4, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson (Editor/Publisher)

 

Marc Ostrofsky, who earned a permanent place in domain history when he sold Business.com in a deal valued at a record $7.5 million when it took place in 1999, was married to Beverle Rivers Gardner Sunday (June 29) in Aspen, Colorado. The ceremony was held at picturesque Maroon Bells followed by a reception at the exclusive Aspen Mountain Club. 60 close friends and family members were guests at the wedding including the couple's five teenage daughters (two of whom, Kelly and Shelly Ostrofsky, are identical twins that were recently featured on the front page of the Houston Chronicle after graduating first in their high school class of over 550 student to be named co-valedictorians). Below is an exclusive wedding photo showing Marc, Beverle and their five daughters on their big day:

Ostrofsky is also widely known as a co-founder of iREIT.com and owner/operator of Blinds.com, CuffLinks.com, eTickets.com and many others. Wedding guests included a former Disney President, a CBS Executive VP, Playboy's Barbie Benton, domainer Chad Folkening and Bianka Krausch. Marc and Beverle are currently off on a honeymoon that is taking them through Italy, Istanbul and the Greek Islands. Incidentally, Ostrofsky has finished work on a new book, Get Rich Click™ that is scheduled for release in 2009.

In another sign of the (good) times for the domain industry, a story at Internet Retailer yesterday described how a chain of flower shops in Texas (Marc Ostofsky's home state) gave 

their business a big boost by closing most of their brick and mortar stores and moving their business online. The six-store chain has already closed four stores with a fifth to be shuttered soon.

The owner of Forth Worth's Bice’s Florist, Keith Riewe, said  the company is buying up domain names as part of its strategy to drive more customers to their site and boost e-commerce sales. By purchasing 35 to 40 domain names such as eflowersite.com, nationalfloraldelivery.com and blossomlink.com, Riewe said Bice’s has increased traffic by 47% to about 68,000 unique visitors a month and that annual sales are up by $1.5 million to about $3.7 million

Riewe, who comes from a computer technology background, said he started looking into purchasing domain names as a way to drive traffic and sales soon after he purchased Bice’s six years ago. Most of the domains redirect to Bice’s home page with the BicesFlorist.com URL displaying in the address bar. The only difference is that a unique identifier is tacked on to the end to help track each domain.

The spirit of This Is The Best Day Of Your Life.com, born at the T.R.A.F.F.I.C. East conference at Disney World in Orlando six weeks ago, continues to soar. As we told you in our show review article, some of the attendees and their family members had such a magical time

(Left to right): Caroline Grant, Rob Grant
Divyank Turakhia, Lizzy Grant and Dr. Chris 
Hartnett
at the Lake Placid, NY Airport.

  together they decided to commemorate it in a website put up by Rob Grant (who was the subject of our April 2008 Cover Story).

Two other veterans from the Disney troupe, Divyank Turakhia (Founder and CEO of Skenzo.com) and Dr. Chris Hartnett (who was the subject of our June 2008 Cover Story) got together for a reunion June 21st in Grant's hometown - Lake Placid, New York. That day was also Rob's daughter Lizzy's 23rd birthday.  Below is a photo of Rob, Divyank and Chris celebrating a beautiful day on the Lake (Rob is to be commended for keeping the spirit of Orlando alive with his choice of headgear): 

Grant has also posted a pair of slide shows from the This Is The Best Day of Your Life mini-reunion online. The first is from the day in Lake Placid and the second from a follow up trip the group made back to New York City. 

The best wish I can send our readers for this 4th of July weekend is that you all have as great a time with your family and friends as the Ostrofsky family did at their wedding and the Grant family, Divyank and Chris did on their get together in the Adirondacks. You can't go wrong following their philosophy and determination to make every day the best day of your life. 
(Posted
July 4, 2008) To refer others to the post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2008/dailyposts/07-04-08.htm


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