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analyst Anthony DiClemente
issued a report saying the TV and video business is about
to face a nasty downturn of their own, and that it
could happen much faster than most people expected -
reaching a crescendo in as soon as two years.
Commenting on DiClemente's
report, Wired
Magazine wrote, "If the television or
video business model is broken, you can blame the internet
for that: Digital distribution, audience fragmentation and
widespread file-sharing are eating into network and
studios' profits, and those profits may not come back".
The big winners are expected to be digital distribution as
embodied by sites like iTunes and YouTube. |
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In a related
item, a new research report from Interpublic's
Magna Global was released today projecting
growth rates for various forms of media. Magna predicted
that "Emerging Media" (new forms of media, led
by online platforms) would soar 31.1% in 2009. By
contrast traditional ad-supported media is expected to
grow just 4% in 2009 according to another
Interpublic unit, Universal
McCann.
Online
social media is expected to be the fastest grower next
year expanding over 37%. Online search is expected
to grow another 24%. These Internet media growth
rates are actually starting to slow as the web matures,
but they are still numbers that any traditional medium
would die for. Joe Mandese has more on the
Interpublic reports in his Online
Media Daily column today at MediaPost.com.
(Posted
July
8, 2008) |
