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The Lowdown



August 4, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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It's no secret that PPC returns have been diminishing over the past year. Many domain owners are switching their focus to aftermarket sales or domain development to help offset the decline in revenue. In the past week we've also seen new initiatives spring from the domain community aimed at improving monetization options. 

Recall Media Group's Bido.com unveiled a new program called Portfolio Help (to reach this page that has more details on the program you have to register at Bido.com) that aims to improve parking returns rather than abandon the pay per  

click platform all together. Their strategy involves getting portfolio owners to band together so they can shop a larger block of traffic to the highest bidder. Their site says "Just because you may be happy with your existing parking provider doesn't mean that you're getting the best possible rates. Keep in mind there may be more than one rate available, such as individual rates, or bulk rates. For individuals, bulk rates can be very difficult to obtain. With our combined volume, however, we are able to pull together to get outstanding rates that benefit everyone."

For those who want to venture beyond parking, Rick Latona's new AEIOU.com site offers an affordable solution. Latona explained the new offering in a post on his blog Friday saying, "We’ve been building, SEO optimizing and marketing our domains as mini-sites for a couple of years now. I hate parking and most of you 

know this. When we build a site we put custom written content on it and then do link building on the domain so that Google and the other major search engines will feel it is relevant. The end result is that the names get listed in the search engines and have rankings that continue to improve."

Latona added. "What we’ve put together is a simple formula and an assembly line process that can quickly and cheaply allow us to take any domain, slap a simple design on it, 5 pages of custom text, and a day of intense link building all at an affordable price. Because we use separate experts for each task and pump out hundreds of sites per week we are able to offer this service to you, the domainer, for $250 or less per name." 

There's one other interesting new service we want to note today, but this one involves managing domain news and information rather than monetization. Many of you are already familiar with 

Domaining.com, a site that pulls headlines from various domain news feeds and posts them in chronological order so you can scan the latest information from a wide variety of sites in one place.  

A new RSS aggregation service has now entered the fray at DNHeadlines.com. Their twist is that they keep each site's headlines together in individual sections devoted to each source they draw from.

In an interview with Sergio Rodriguez at Facebook.com, DNHeadlines creator Michael Rhodes explained the rationale behind his approach saying "I had researched RSS Mashups, but just couldn't get on board with the idea of mixing all kinds of great content together. An RSS Mashup would have buried the scope, continuity, and tone of the content contributors, and valuable interesting content would get bumped off the list when new mashed content is updated. I decided on RSS Feed aggregation; a method by which targeted feeds are parsed, pulling out the bits I need like the title, the most recent ten posts and the first 200 characters, and the root web address for the header."

The result is an in depth, neatly organized compilation of recent news and information from close to four dozen sites around the web. Domaining.com and DNHeadlines.com are quite different from each other as a result and they complement each other well. Domaining.com gives you a quick overview of news from the past 24 hours while DNHeadlines offers a broader range of recent material that stays in view for a week or more. Domain news junkies will want to bookmark both sites.
(Posted August 4, 2008)


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