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The Lowdown
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Nov. 28, 2008 Post
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Here's the The
Lowdown from DNJournal.com! Updated
daily to fill you in on the latest buzz going
around the domain name industry!
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Compiled
by Ron Jackson
(DN Journal Editor/Publisher) |
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I
hope all of our U.S. readers had a happy Thankgiving Day
Thursday.
Many are enjoying another day off today as the
holiday has morphed into a four-day weekend for most
American office workers over the years. In the midst of a
meltdown in the general economy, here is still another
reason for those of us in the domain business to be thankful
- the continuing growth of the online advertising
market.
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If
you don't read the news carefully you might
not even know that the online ad market is indeed continuing
to grow and it continues to outperform all
other major forms of media. It would be easy to
get the opposite impression from a lot of
recent press reports that stress the gloom and
doom angle, even in areas where there is a ray of
sunshine. I saw a perfect example of this earlier
this week in a news wire story headlined "Forecaster
lops 10 pct off 2009 online ad estimate."
The story goes on to talk about similar decreases
in estimates for various online ad
categories. Not a decrease in dollars spent mind
you, a decrease in the estimates of how much the
market would GROW next year.
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Is
the sky really falling?
Online ad spending is expected to
set another new record in 2009.
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You
don't find out until the very end of the
article that actual online search ad spending
is still expected to shoot up a healthy 9%
next year. In this economy how many sectors
are expecting a near double digit rate of
growth in 2009? If you have just one hand free
you can probably count all of them on your
fingers. Yes, before the Wall Street meltdown in
September the estimates were for higher growth. Duh!
Obviously a cataclysmic event like that
will slow the growth rate of just about everything
and for many industries it is proving to be a knockout
blow, but not this one. Online ad sales
continue to increase.
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What
do domainers and Britney Spears
have in common? They've both been getting
a closer shave than they should be
getting. |
It is true
that a lot of domainers would never
know it from their dramatically declining
PPC rates, an anomaly I still haven't
seen a plausible excuse for. More ad
dollars get spent on search quarter after
quarter but your share gets sliced
thinner and thinner. Obviously there
is something wrong with this picture.
However with zero transparency in
the PPC space it's impossible to know
who's hands are in your pockets.
My guess is
that it starts at the top with Google
and Yahoo. All the more reason for
domain owners to continue seeking ways to eliminate
dependence on those two search giants.
I was heartened to hear that the entire
focus of the next DOMAINfest |
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Global
conference Jan. 28-30 in
Hollywood, California will be about
ways to build out your domains.
Smart move as that is a subject that
couldn't be more timely. |
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To
end on a brighter note, Katie Wheat,
the daughter of Wayne Wheat (the
very capable auctioneer who has been
directing Moniker's recent live
domain auctions) has a new CD out |
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as well as a
new music video on YouTube.
You can get all of the details at KatieWheat.com
(Wayne has obviously been teaching her
well when it comes to the importance of
having the right domain name!). You can
order the CD from Katie's web site or head
to her
MySpace professional page to
sample some of the tunes first. Her first
single, "Supa Gyrl" is
also available on iTunes
(just do a search for Katie Wheat).
Katie, who is
just 15 years old, has a very contemporary
pop sound and there's a good chance this
young lady is going to make some big waves
in the months and years ahead (as a former
radio DJ and owner of several record
stores, I really appreciate this kind of
upcoming talent).
(Posted Nov.
28, 2008) |
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