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The Lowdown



Dec. 2, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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SEO is hot again. That pronunciation from SEO expert Rand Fishkin (SEOmoz.org) comes just three weeks after we posted a Nov. 10  item in which LearnToDuck.com's Micah Baldwin 

Rand Fishkin - SEOmoz.org

declared "SEO is Dead!" In a post on his SEOmoz blog yesterday, Fishkin commented on "Why Companies Are Investing in SEO During the Economic Downturn." His points made a lot of sense to me because I think they are very similar to the reasons we see small to medium sized businesses still spending money on domain names as they try to secure a foothold on the web - the most efficient business platform and thus the one best suited to help business owners survive the economic downturn the world is now in.

In the first of eight reasons Fishkin listed for the pickup in the SEO business he wrote: "The Web Outperforms Other Sales Channels. When organizations look at the paths leading to sales and income (a critical analysis whenever budgets are under scrutiny), the web almost always comes out with one of two assessments. Either it's a leading sales channel (especially from an ROI perspective) or it's deemed to be an area with the greatest opportunity for growth. In both scenarios, web marketing and, in correlation, SEO, takes center stage."

Fishkin said the realization among businesses that SEO is an essential key to cost effective marketing has mainfested itself in many ways. "In the last 6 weeks, SEOmoz has received a higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - seven to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like to take more capital to grow," Fishkin wrote. 

That's a sure sign that people see an opportunity to make money in the SEO business. We get similar calls related to potential domain industry investments. Even in the the worst of times there are pockets of opportunity and we are all fortunate to be situated in one of those pockets where opportunity still blooms despite the hurricane force financial winds that are demolishing so many sectors offline. 

By the way, if you would like some free SEO tips, BuyDomains recently hosted a popular series of SEO webinars and those are still available for replay at no charge here: http://www.buydomains.com/business-tools/business-tools.jsp
(Posted Dec. 2, 2008)


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