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The Lowdown



Jan. 12, 2009 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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As online distribution of news replaces traditional print platforms, the old system of gatekeepers deciding who could report the news and what news consumers would be allowed to see or hear is being washed away once and for all. When I graduated from broadcasting 

school I had to find a radio or TV station willing to hire me, otherwise there was no way I was ever going to be seen or heard. 

Many of my classmates from those days never found a job in journalism, leaving them no choice but to make a living in some field other than the one they had dreamed of working in. If the Internet had existed then, they could have bypassed the newspaper, radio and TV station managers and put their talents on display worldwide (and unfiltered) via the web.

I came across a great example of this in a Minneapolis Star-Tribune article published Sunday about a local student newspaper that put their publication online to prevent school officials from censoring what they wrote. The district school superintendent actually shut down the Fairbault High School newspaper last month because the student editors refused to let him see an article before publication about the investigation into a middle-school teacher. 

Jason Wallestad, the owner of School Newspapers Online (a company that creates websites for student publications) heard about the situation and stepped in to help the students move their paper, The Echo, online, using the domain TruthWithEcho.com. Wallestad said, "Our goal is to help student journalism as much as we can. We wanted to make sure they had a chance to keep publishing." 

Echo editor Christen Hildebrandt said the publication will continue to cover school news and events, but won't have any association with the district or use any of its resources. Because the website isn't funded by the district, administrators have no control over content. The district 

superintendent, Bob Stepaniak, admitted he had been over-ruled by the web. "Any group of students could put together a website like that. That's the way life is in this electronic age," Stepaniak said.

And so another gatekeeper learns that today everyone has a key to the lock. All you need is a domain name and a hosting account (each of which can be had for under $10) and you have an uncensored media platform capable of reaching every corner of the globe. I'm still amazed 

by that and certainly the role that domain names play in making that possible are one of the primary reasons I was attracted to this business in the first place. 

I look at every domain name I own as a potential global media outlet. I recall that the owners of the first radio station I worked at as a teenager paid half a million dollars for the tiny AM station in central Ohio that covered a radius of no more than 15 miles. Contrast that to paying $8 for a domain name (and about the same for hosting) for a "transmitter" that reaches the entire planet. That has to be the greatest bargain in the history of human communications.

(Posted Jan. 12, 2009)


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