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The Lowdown



Jan. 13, 2009 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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We have several things to touch on today. First, with Yahoo naming a new CEO this afternoon, 60-year-old former Autodesk CEO Carol Bartz, domainers are waiting to see how the move might affect the PPC business. With former Yahoo CEO Jerry Yang sent to the sidelines,

many observers think that the company will finally agree to sell its search business to Microsoft. Many of the top PPC providers in the domain industry use Yahoo's ad feed but the company has been a distant second to Google in search. The hope is that by combining forces perhaps Yahoo and Microsoft can give Google stronger competition and assure domain owners that they won't be left at the mercy of a single dominant upstream provider. We should see some signals from Ms. Bartz on that count soon.

Fabulous.com has posted videos of the seminars from November's T.R.A.F.F.I.C. Down Under conference online. You will find the links to each video on this page. This is a very nice gift for the domain community. The only disappointment is that tight scheduling on the final business day (November 20) kept a final session about ICANN's planned new global TLDs from being recorded. The cameras had to be taken to an adjacent room and set up for a live auction that followed the gTLD session. 


Page Howe speaking at 
T.R.A.F.F.I.C. Down Under

Page Howe, Jothan Frakes and Edmon Chung spoke about the proposed new TLDs and at the time I mentioned here that I hoped that anyone considering applying for a new TLD would be able to see Howe's presentation. He went through the ICANN application meat grinder himself with .kids in 2000 and had an eye-opening cautionary tale to tell at T.R.A.F.F.I.C. Down Under. Fab's Business Development Director Mike Robertson, always willing to go above and beyond the call of duty, told me they hope to get the Powerpoint presentations from Howe, Frakes and Chung and post those online.

In another conference note, organizers of this month's DOMAINfest Global conference in Hollywood, California (January 27-30), say that registrations are currently running ahead of last year's show when 700 people turned out. That is an encouraging sign for this industry at a time when the general economy is slumping.

Conferences are always great sources of information. It is also encouraging to see more companies offering free webinars to give domain owners advice on getting the most out of their assets. NameMedia's BuyDomains division has one coming up Thursday, January 29. This one will cover "How to Leverage Google Analytics to Support Your Small Business Goals". You can register here if you would like to sit in on the session.

Finally, a press release popped up on the web today claiming that the domain name Answers.travel had been sold for $3.3 million. Considering that the .travel extension has been a flop and that we have never received a single verified sale report of a .travel domain at ANY price, I would view this release as an exercise in creative writing (to put it kindly). Michael Berkens wrote about it on his blog today and the comment section there is filled with information that illustrates why you can't believe everything you read (especially in press releases). 

(Posted Jan. 13, 2009)


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