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The Lowdown



Feb. 4, 2009 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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Sedo has just released a detailed study of the 2008 domain aftermarket. As one of the world's largest aftermarket sales platforms Sedo has unique insight into what buyers were looking for over the past year. Though domain sales dropped precipitously over the closing months of 2008 Sedo said its final sales total of $77.4 million represented an 8% rise over 2007.

As you would expect, the vast majority of Sedo's gTLD sales, 76% of them, were .com domains. .Net was a distant second with 9% followed by .info at 7%, .org at 5% and .biz at 3%. I find it interesting that the newer .info represented a larger percentage of sales than the long established .org extension.

 

In the ccTLD category, an aftermarket sector that Sedo completely dominates, Germany's popular .de extension was a runaway winner, accounting for 61% of the company's country code sales (part of that is undoubtedly due to Sedo being based in Germany, but they also have a strong aftermarket brand in local markets around the globe). Great Britain's .co.uk and the European Union's .eu followed, each with 13% of Sedo's ccTLD sales. Fans of America's under-appreciated .us country code will be heartened by the report's notation that Sedo's .us sales jumped 12% in the number of names sold and more importantly, a robust 40% in dollar volume in 2008. There is much more interesting data in the free report. You can read it in its entirety here

Several domain news sites received an email today from a community member who discovered a list of domain owner's email addresses and passwords (believed to have been taken from parking service provider NameDrive.com). NameDrive issued a statement saying "We were alerted of a possible security breach affecting less than 1% of our accounts. Although we have no indication that any unauthorized access was gained, we have reacted forcefully to ensure absolute security for your account. If you have any concerns, please feel free to contact us at [email protected]"

If you are a NameDrive customer, the biggest concern would be 

that hackers will try to use the email/password combos they obtained to gain entrance to your accounts at other domain companies (or your email accounts). So, if you use the same password at multiple sites that you use at NameDrive it would be a good idea to change that password on all accounts right away. Of course, frequently changing passwords is a bit of security housekeeping that we should all do on a regular basis, but most of us don't think about it until unfortunate incidents like this occur. 

This reminds me of a promising new security service I saw rolled out at DOMAINfest Global last week by registrar Name.com. Their NameSafe Verisign Identity Protection credential system incorporates a device that generates a unique six digit security code required to access your registrar account. Each time you sign in to your account, you enter your username and password as usual. Then you enter a second unique security code generated on the fly by your NameSafe VIP credential (a new code is generated each time you log in). The NameSafe VIP credential provides a 

stronger layer of protection because only you possess the credential that generates the unique code that confirms your identity. The $19.95 annual cost buys a lot of peace of mind so I wouldn't be surprised to see this system adopted by other registrars and sites that house especially valuable information. 

(Posted Feb. 4, 2009) 


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