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Tuesday then
become the first major daily paper in the U.S. to
operate online only. This event could also have a
major impact on domain values, especially geodomains. Even
though every one knew this day was coming (and that more
daily papers will follow the Post-Intelligencer
online) the actual reality of it happening is
bound to wake up a lot of people in the
mainstream business world. If they have been waiting for
hard evidence that the web is replacing
traditional media, here it is - not at some point in the
future - it is happening now. |
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In many
major markets the local city .com geodomain website (for
example Seattle.com) competes for advertisers
with the local paper. As David Castello of PalmSprings.com
pointed out to me today, the newspapers, in moving
online, lose one of the the last significant selling
points they had with advertisers - the fact that the
paper was something tangible that people could hold in
their hands. Now that they are bring forced to give that
up, it will be easier for the online city brands to take
advertising market share away from the papers that are
going all digital too.
(Posted March
16, 2009) |
