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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Is Twittersquatting the new Cybersquatting?  An article published at Pingdom.com today says it is and they have some interesting facts to back up that assertion. A lot of companies are now using the fast growing microblogging site Twitter.com to market their products and 

services (many in the domain industry also use it to post news and information, including me under the user ID dnjournal).

With tens of millions of users on Twitter (and even more on Facebook), many believe that getting your company name as a user ID on those social networks could end up being almost as important as having your .com domain name.  While a number of domainers were quick to secure their Twitter names most corporations haven't, including the ones that should know better, tech companies.

Pingdom found that two-thirds of the top 100 tech brand names were either still available as Twitter User ID's, or worse, are in the hands of someone other than the companies that own the brands. I have already see this within our own industry. When a user named imonetize started 

following me at Twitter I assumed it was the monetization company of that name owned by Jerry Nolte. Instead it turned out to be someone who registered that name so they could post complaints about the company (another good reason why you should lock up you business name there before someone uses your own brand against you). 

Pingdom found that 10 of the names of the world’s 100 biggest, most knowledgeable IT companies were still not registered as of this month (however Pingdom was nice enough to notify the companies about that). 15 accounts using famous tech brands were clearly in the hands of individuals rather than the company. 42 accounts were occupied by anonymous users, presumably individuals, and only 33 of the 100 accounts seemed to be used by the company in question. That is what is known as a wakeup call!

A couple of other notes as we head into the weekend. The catalog has been released for the live domain auction at next week's GeoDomain Expo in San Diego. You can even start bidding now if you wish. The live event will be staged on Saturday, April 25 from 5pm-6:30pm (Pacific Time).

The Internet Commerce Association today joined in a Friend-of-the-Court brief filed with the Kentucky Supreme Court urging it to uphold the decision of the Court of Appeals that domain names are not “gambling devices” subject to seizure under Kentucky law. 

The full story on the ICA website notes "The brief responds to an appeal filed by the Commonwealth of Kentucky after it lost at the Court of Appeals level. Kentucky’s 2008 seizure of gambling site domains sent shock waves through the domain name investment and development community because, if permitted by the courts, it would have established an extremely dangerous precedent by which any government entity could claim jurisdiction over a domain name simply because its website could be viewed from within its borders, and then attempt to seize the domain name without advance notice or due process."

(Posted April 17, 2009)

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