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August 27, 2012

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The Lowdown Subscribe to our RSS Feed
Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

It's look like 2009 is going to be "The Year of New Domain Monetization Initiatives." First we had the explosion of minisite development services, then the purchase of one of the leaders in that space, WhyPark.com, by a traditional PPC company, Parked.com, that will combine the two approaches. Then there was yesterday's news that former DomainSponsor Business Development Director Ron Sheridan was advising a new start up company, Octane360, that is offering still another alternative to standard PPC. 

Today we learned that the Strata Services Group, a leading domain portfolio management and optimization organization, has acquired the business of domain development and monetization company PPX  for an undisclosed sum. PPX recently developed a new technology platform which allows its partners to access relevant high margin cost-per-action (CPA) advertisements in combination with other forms of monetization on the same platform.

The acquisition will allow Strata to give its clients new CPA revenue alternatives, automated implementation of CPA templates in high margin verticals optimized in real time, the ability to generate revenue from both CPA and PPC sources from the same domain, free full site development for high volume generic domains and, according to Strata, a significant increase in domain revenue and domain resale value.

Gregg McNair, Strata Services Group Director, said "The PPX purchase further solidifies us as a leader in domain portfolio management. Applying PPX expertise in CPA advertising with Strata Services traffic sources will generate an instant revenue lift in these times of declining PPC returns."

PPX Founder and CEO Sam Dennis will remain with PPX and continue to be very integral in the future development of PPX technology.  PPX will also retain its core marketing services located in Toronto, Canada, including its media buying and domain monetization divisions. Dennis said, “backed by the financial strength of the Strata Services Group, PPX technology will grow rapidly and become a major player in the domain monetization space. Our media buying division will also benefit tremendously from the new potential traffic sources and partnerships exposed to us through Strata Services."

Gregg McNair
Strata Services Group Director

PPX clients will continue to utilize their existing administrative interface. No changes will be required by current PPX clients.

(Posted May 12, 2009)

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