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August 27, 2012

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The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

I received some interesting news and information about Oakville.com from developer/company president Richard Douglas that makes a pretty good case study on how to efficiently build and promote a geodomain website. Oakville, Ontario is a Canadian city of 

165,000 people (part of the greater Toronto area) located on the shores of Lake Ontario. If you are a sports fan you will be hearing a lot about Oakville next month when the city hosts the 2009 RBC Canadian Open golf tournament. 

In a mutually beneficial marketing move, Oakville.com worked out an arrangement with the 

Royal Canadian Golf Association to promote the PGA tour event on its popular city site. Douglas said Oakville.com has been attracting 1,000 visitors a day and with a flood of visitors coming to Oakville for he tournament July 20-26 at Glen Abbey, that number is sure to spike in the days ahead. Oakville.com is going out of their way to attract them by posting maps for tournament parking locations, ticket information and event details that will be updated throughout the competition. The site also has a directory of Oakville hotels

Photo of Oakville's Lake Ontario waterfront 
from Oakville.com.

Though the tournament will give Oakville.com a chance to showcase itself to visitors, Douglas said those who live in Oakville have already come to rely on the site for its combination of interesting articles, classifieds, and job listings. The site also has an  Oakville restaurants guide that has helped many discover new dining favorites and events calendars that keep residents abreast of everything happening in the city. 

There is also a story behind how the site itself was built. Douglas, who is 

the CTO of the biggest web hosting company in the Bahamas, SecureHost.com, said his team there built a custom platform specifically for geo domain development and Oakville.com is the first of about 100 domains that they are building into fully developed city guides. 

The completely automated Oakville.com site now has about 3,500 pages and has unique content added every day. Douglas said "We have engaged the community through social media and by posting their articles and photos on the site." Douglas shares more information about his mass development platform in a blog he writes about geo domain development and SEO techniques at TooManySecrets.com.

(Posted June 30, 2009) 

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