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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo Provides Stats Showing DDOS Attacks Thursday Did Not Materially Impact Sales Results from Their GreatDomains Auctions

A lot of the blogs and forums today have been buzzing with comments about problems Thursday at Sedo.com's main website and their GreatDomains.com premium auction site. The 

issues came on a day when the company had a lot going on including pre-bidding for one, two and three character .de domains at Sedo and the close of bidding in their monthly online auction at GreatDomains. While unusually high traffic for these events slowed server response time the company said the bigger issue was an 

orchestrated distributed denial or service (DDOS) attack that began near the end of the GreatDomains auction and later reached a level that caused Sedo.com to go down.

As you would expect, a lot of clients have been asking Sedo if the DDOS attacks negatively impacted the results in their GreatDomains auction. Sedo's North American Marketing Team Director Heather Del Carpini told me, "While the site was slow as the auction was closing, our 

bid logs show the we did not experience downtime until after the close of the GreatDomains auction. We still received bids until the auction closed, and were able to extend the auction time for domains that were still receiving bids in the last five minutes of the auction. Throughout the auction bids were 

high and consistent, and in the end this GreatDomains auction resulted in higher than average bids and sales volume, easily beating the numbers from our September auction. Close inspection of the bid logs also reveals that the number of bids in the last few minutes of the auction is consistent with our other GreatDomains auction events." 

Ms. Del Carpini provided us with some examples of auctions that received bids in the last five minutes and remained open for additional bidding as the system is designed to allow them to do: Delusional.com, Casinos.de and XAI.com

In addition, Ms. Del Carpini provided us with these statistics comparing the results from the October auction that closed Thursday with those from the previous month's auction (one that Ms, Del Carpini said also had higher quality inventory overall):

October Auction:  

Item

Amount

Total Number of Domains

135

Number of Domains sold (=reserve met)

84

Sold (%)

62.22%

Sales Value (USD)

227,396.67

Sales Value (EUR)

151,597.77

Sales Value (GBP)

137,241.46

Avg. Price (USD)

2,707.10

Avg. Price (EUR)

1,804.74

Avg. Price (GBP)

1,633.83

Total number of bids

1463

Avg. bids per auction

10.84

Total number of different bidders

213

Total number of different bidder countries

39

Total number of different buyers

45

 September Auction:

Item

Amount

Total Number of Domains

138

Number of Domains sold (=reserve met)

62

Sold (%)

44.93%

Sales Value (USD)

203,318.87

Sales Value (EUR)

137,675.28

Sales Value (GBP)

125,374.05

Avg. Price (USD)

3,279.34

Avg. Price (EUR)

2,220.57

Avg. Price (GBP)

2,022.16

Total number of bids

1302

Avg. bids per auction

9.43

Total number of different bidders

264

Total number of different bidder countries

38

Total number of different buyers

53

Ms. Del Carpini also noted, "We have invested heavily in a robust IT infrastructure that can handle high traffic, even during multiple auction events. As mentioned in our earlier statement, we also protect ourselves with a third party solution that worked with us to minimize downtime and successfully fight the DDOS attacks."

One other note today, George Kirikos announced in a thread at the DomainState.com forum that he has resigned from ICANN's Business Constituency. Over the years Kirikos has done a remarkable job of examining what ICANN does and holding them publicly accountable for their actions. Some of the issues he brought to light helped stop or alter policies that would have cost domain registrants an untold amount of money had they sailed through uncontested. 

Kirikos detailed his reasons for resigning in a letter posted on ICANN's website Thursday in which he noted, "The BC cannot legitimately 

George Kirikos

represent the views of businesses when it is captured, top-down, anti-democratic, and actively discourages participation." At DomainState, Kirikos added, "I'll still keep an eye on ICANN issues from time-to-time, albeit from afar. Others might want to pay closer attention, though."

(Posted Oct. 23, 2009)

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